Umrah Travel Organizer's Survival Strategy During The Covid-19 Pandemic In Indonesia

Abstract

The Covid-19 pandemic has had a significant impact on the long-term viability of the Umrah Travel Organizer. The restrictive policies issued by the governments of Saudi Arabia and Indonesia have made the Umrah Travel Organizer business vulnerable. The purpose of this research is to explain the impact of the pandemic on the Umrah Travel Organizer and how they respond to these conditions with strategies and innovations in order to survive. This study employs a qualitative method with descriptive analysis of Umrah Travel Organizer in 11 districts/cities across five provinces. Observation, interviews, documentation, and literature research were used to collect data. According to the findings of this study, the Covid-19 pandemic forced the government to restrict umrah pilgrimage, which resulted in a reduction in the number of employees, lower employee salaries, and a reduction in company operations. To overcome the situation, the Umrah Travel Organizer implemented several strategies to keep their companies running, including the establishment of other types of businesses, both in trade, entrepreneurship, and other services. This study suggests that a more comprehensive follow-up study is needed in mapping the company problems during the Covid-19 outbreak.