DIGITAL MARKETING STRATEGY TO INCREASE SALES TURNOVER DURING THE COVID-19 PANDEMIC

Main Article Content

Naning Fatmawatie

Abstract

Digital Marketing is a marketing strategy used by sellers by utilizing online media with the aim of being able to reach a wider market and can be accessed anywhere and anytime by sellers and buyers. Provisions during the COVID-19 pandemic, including restrictions on community activities, followed by a stay-at-home policy. Digital marketing is the right strategy to deliver and pick up the ball in making sales transactions. This study aims to analyze the application of digital marketing strategies and analyze the role of digital marketing strategies in increasing sales during the COVID-19 pandemic in MSMEs. The approach used in this study is a descriptive qualitative approach. The results of this study indicate that the digital marketing strategy used in the form of Instagram, Facebook, Youtube and E-Comerce Digital marketing is not only for promotion but also for sales and to increase consumer loyalty. The use of digital marketing has proven to have increased sales turnover during the pandemic.

Article Details

How to Cite
FATMAWATIE, Naning. DIGITAL MARKETING STRATEGY TO INCREASE SALES TURNOVER DURING THE COVID-19 PANDEMIC. Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 8, n. 1, p. 277-282, sep. 2022. ISSN 2541-3333. Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/1551>. Date accessed: 21 may 2024.
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