THE EFFECT OF E-SERVICE QUALITY ON MODERATED BUYING DECISIONS WITH CUSTOMER SATISFACTION IN MALANG CITY TIX.ID APPLICATION USERS

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Maya Aulia Ilma Mohammad Tio Pangku Sadewo Amelindha Vania

Abstract

This study aims to see how much e-service quality influences buying decisions, as moderated by consumer satisfaction, among Malang users of the TIX.ID application. This study employs a data analysis method known as Moderating Regression Analysis (MRA) with the SPSS 16.0 application. The sample for this study was determined using a purposive sampling technique on TIX.ID application users were residing in Malang, totaling 140 respondents. The data collection technique was used to distribute questionnaires with a sample of 32 statements for each respondent. According to the study's findings, consumer satisfaction can moderate e-service quality, which influences the purchasing decisions of TIX.ID application users in Malang City

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How to Cite
ILMA, Maya Aulia; SADEWO, Mohammad Tio Pangku; VANIA, Amelindha. THE EFFECT OF E-SERVICE QUALITY ON MODERATED BUYING DECISIONS WITH CUSTOMER SATISFACTION IN MALANG CITY TIX.ID APPLICATION USERS. Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 8, n. 1, p. 457-464, sep. 2022. ISSN 2541-3333. Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/1588>. Date accessed: 25 apr. 2024.
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