HOW ATTITUDE TOWARD BEHAVIOR, PERCEIVED BEHAVIORAL CONTROL, PERSONAL NORM, AND PRO-ENVIRONMENTAL IDENTITY AFFECT WASTE REDUCTION BEHAVIOR AMONG FEMALE WORKERS
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Sep 26, 2022
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Abstract
This study aims to determine the Waste Reduction Behavior (WRB) of female workers by developing a theory of planned behavior with Attitude toward Behavior (AtB) and Perceived Behavioral Control (PBC) variables, value belief norm theory with Personal Norm (PN) variable, and contextual consistency theory with Pro-environmental Identity (PEI) variable. The population in this study are female lecturers at universities around Malang Raya. It employs a purposive sampling with the criteria of female lecturers and a minimum master's degree with at least one year of work. The study is participated by 128 respondents. The results show that AtB and PBC do not bring about any effect on IRB, but PBC affects WRB. PN and PEI affect IRB, but PEI does not affect WRB. Meanwhile, IRB affects WRB. The study results imply that the identity of pro-environmental behavior by waste reduction among women workers has not reached the stage of factual behavior yet, in contrast to their perceived behavioral control in the form of difficulties and conveniences that directly affect their waste reduction behavior.
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SOLEKAH, Nihayatu Aslamatis.
HOW ATTITUDE TOWARD BEHAVIOR, PERCEIVED BEHAVIORAL CONTROL, PERSONAL NORM, AND PRO-ENVIRONMENTAL IDENTITY AFFECT WASTE REDUCTION BEHAVIOR AMONG FEMALE WORKERS.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 8, n. 1, p. 311-320, sep. 2022.
ISSN 2541-3333.
Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/1624>. Date accessed: 02 may 2024.
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References
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Nordlund, A. M., & Garvill, J. (2003). Effects of Values, Problem Awareness, and Personal Norm on Willingness to Reduce Personal Car Use. Journal of Environmental Psychology, 23(4), 339–347. https://doi.org/10.1016/S0272-4944(03)00037-9.
Ohtomo, S., & Ohnuma, S. (2014). Resources, Conservation and Recycling Psychological Interventional Approach for Reduce Resource Consumption: Reducing Plastic Bag Usage at Supermarkets. “Resources, Conservation & Recycling, 84, 57–65. https://doi.org/10.1016/j.resconrec.2013.12.014.
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Tudor, T., Barr, S., and Gilg, A. (2007). A Tale of Two Locational Settings: Is There a Link between Pro-Environmental Behaviour at Work and at Home? Local Environment. 12, 409–421. https://doi.org/10.1080/13549830701412513.
Varotto, A., and Spagnolli, A. (2017). Psychological Strategies to Promote Household Recycling. A Systematic Review with Meta-analysis of Validated Field Interventions. Journal of Environmental Psychology, 51, 168–188. https://doi.org/10.1016/j.jenvp.2017.03.011.
Vina, Delia & Mayangsari, Lidia (2020). The Application of Theory of Planned Behavior in Single-Use Plastic Bags Consumption In Bandung. Journal of Global Business and Social Entrepreneurship (GBSE) Vol. 6: No. 18 :124-137.
Whitmarsh, L., Capstick, S., and Nash, N. (2017). Who is Reducing Their Material Consumption and Why? A Cross-Cultural Analysis of Dematerialization Behaviours. Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences. 375:20160376. https://doi.org/10.1098/rsta.2016.0376.
Whitmarsh LE, Haggar P and Thomas M (2018) Waste Reduction Behaviors at Home, at Work, and on Holiday: What Influences Behavioral Consistency Across Contexts?. Frontiers in Psychology. 9:2447. https://doi.org/10.3389/fpsyg.2018.02447.
Whitmarsh, L., & O'Neill, S. (2010). Green Identity, Green Living? The Role of Pro-environmental Self-identity in Determining Consistency across Diverse Pro-environmental Behaviours. Journal of Environmental Psychology, 30(3), 305–314. https://doi.org/10.1016/j.jenvp.2010.01.003.
Zhang, B., Lai, K., Wang, B., & Wang, Z. (2019). From Intention to Action: How Do Personal Attitudes, Facilities Accessibility, and Government Stimulus Matter for Household Waste Sorting? Journal of Environmental Management, 233, 447–458. https://doi.org/10.1016/j.jenvman.2018.12.05.
Zelezny, L. C., Chua, P.-P., & Aldrich, C. (2000). New Ways of Thinking about Environmentalism: Elaborating on Gender Differences in Environmentalism. Journal of Social Issues, 56(3), 443–457. https://doi.org/10.1111/0022-4537.00177.
Chaiken, S., & Baldwin, M. W. (1981). Affective-cognitive Consistency and the Effect of Salient Behavioral Information on the Self-perception of Attitudes. Journal of Personality and Social Psychology, 41(1), 1–12. https://doi.org/10.1037/0022-3514.41.1.1.
Chaiken, S., & Yates, S. (1985). Affective-cognitive Consistency and Thought-induced Attitude Polarization. Journal of Personality and Social Psychology, 49(6), 1470–1481. https://doi.org/10.1037/0022-3514.49.6.1470.
Chen, M.-F., & Tung, P.-J. (2009). The Moderating Effect of Perceived Lack of Facilities on Consumers Recycling Intentions. Environment and Behavior, 42(6), 824–844. doi:10.1177/0013916509352833.
Eagly, A. H., & Chaiken, S. (1993). The Psychology of Attitudes. Harcourt Brace Jovanovich College Publishers.
Fishbein, M. (1979). A Theory of Reasoned Action: Some Applications and implications. Nebraska Symposium on Motivation, 27, 65–116.
Gilligan, C. (1982). In a Different Voice. Cambridge, MA: Harvard University Press.
Holland, R. W., Aarts, H., & Langendam, D. (2006). Breaking and Creating Habits on the Working Floor: F field-experiment on the Power of Implementation Intentions. Journal of Experimental Social Psychology, 42(6), 776–783. https://doi.org/10.1016/j.jesp.2005.11.006.
Huffman, A. H., Van Der Werff, B. R., Henning, J. B., & Watrous-Rodriguez, K. (2014). When Do Recycling Attitudes Predict Recycling? An Investigation of Self-reported Versus Observed Behavior. Journal of Environmental Psychology, 38, 262-270. https://doi.org/10.1016/j.jenvp.2014.03.006.
Khan, F., Ahmed, W., Najmi, A., (2019). Understanding Consumers Behavior Intentions towards Dealing with the Plastic Waste: Perspective of a Developing Country. Resource. Conservation. Recycling. 142, 49–58. https://doi.org/10.1016/j.resconrec.2018.11.020.
Lizin, S., Van Dael, M., & Van Passel, S. (2017). Battery Pack Recycling: Behaviour Change Interventions Derived from an Integrative Theory of Planned Behaviour Study. Resources, Conservation and Recycling, 122, 66–82. doi:10.1016/j.resconrec.2017.02.0
Ma, J., Hipel, K., Hanson, M., Cai, X., & Liu, Y. (2018). An Analysis of Influencing Factors on Municipal Solid Waste Source-separated Collection Behavior in Guilin, China by Using the Theory of Planned Behavior. Sustainable Cities And Society, 37, 336-343. doi: 10.1016/j.scs.2017.11.037.
Marangon, F., Tempesta, T., Troiano, S. and Vecchiato, D. (2014), Food Waste, Consumer Attitudes and Behaviour. A study in the North-eastern Part of Italy, Rivista di Economia Agraria, Vol. 69 Nos 2-3, 201-209.
Nordlund, A. M., & Garvill, J. (2003). Effects of Values, Problem Awareness, and Personal Norm on Willingness to Reduce Personal Car Use. Journal of Environmental Psychology, 23(4), 339–347. https://doi.org/10.1016/S0272-4944(03)00037-9.
Ohtomo, S., & Ohnuma, S. (2014). Resources, Conservation and Recycling Psychological Interventional Approach for Reduce Resource Consumption: Reducing Plastic Bag Usage at Supermarkets. “Resources, Conservation & Recycling, 84, 57–65. https://doi.org/10.1016/j.resconrec.2013.12.014.
Qiang Wang (2013), Chinas Citizens Must Act to Save Their Environment Nature. 497(7448):159. doi: 10.1038/497159a
Schultz, P. W., Oskamp, S., and Mainieri, T. (1995). Who Recycles and When? A Review of Personal and Situational Factors. Journal of Environmental Psychology. 15, 105–121. https://doi.org/10.1016/0272-4944%2895%2990019-5.
Schwartz, S. H. (1977). Normative Influences on Altruism. In Advances in Experimental Social Psychology 10, 221–279. https://doi.org/10.1016/S0065-2601(08)60358-5.
Schwartz, S. H., & Bilsky, W. (1990). Toward a Theory of the Universal Content and Structure of Values: Extensions and Cross-cultural Replications. Journal of Personality and Social Psychology, 58(5), 878–891. https://doi.org/10.1037/0022-3514.58.5.878.
Setiawan, B., Afif, A. Z., Heruwasto, I. (2021). Personal Norm and Pro-Environmental Consumer Behavior: An Application of Norm Activation Theory. ASEAN Marketing Journal, 13(1), 40 – 49.
Si, Hongyun, Shi, J.-G., Tang, D., Wen, S., Miao, W., Duan, K. (2019). Application of the Theory of Planned Behavior in Environmental Science: A Comprehensive Bibliometric Analysis. International Journal of Environmental Research and Public Health, 16, 2788.
Steg, L., Bolderdijk, J. W., Keizer, K., & Perlaviciute, G. (2014). An Integrated Framework for Encouraging Pro-Environmental Behaviour: The role of values, situational factors and goals. Journal of Environmental Psychology, 38, 104–115. https://doi.org/10.1016/j.jenvp.2014.01.002.
Stern, P. C. (2000). Toward a Coherent Theory of Environmentally Significant Behavior. Journal of Social Issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175.
Thomas, C., and Sharp, V. (2013). Understanding the Normalisation of Recycling Behaviour and Its Implications for Other Pro-environmental Behaviours: a Review of Social Norms and Recycling. Resources Conservation and Recycling 79:11–20. http://dx.doi.org/10.1016/j.resconrec.2013.04.010.
Tudor, T., Barr, S., and Gilg, A. (2007). A Tale of Two Locational Settings: Is There a Link between Pro-Environmental Behaviour at Work and at Home? Local Environment. 12, 409–421. https://doi.org/10.1080/13549830701412513.
Varotto, A., and Spagnolli, A. (2017). Psychological Strategies to Promote Household Recycling. A Systematic Review with Meta-analysis of Validated Field Interventions. Journal of Environmental Psychology, 51, 168–188. https://doi.org/10.1016/j.jenvp.2017.03.011.
Vina, Delia & Mayangsari, Lidia (2020). The Application of Theory of Planned Behavior in Single-Use Plastic Bags Consumption In Bandung. Journal of Global Business and Social Entrepreneurship (GBSE) Vol. 6: No. 18 :124-137.
Whitmarsh, L., Capstick, S., and Nash, N. (2017). Who is Reducing Their Material Consumption and Why? A Cross-Cultural Analysis of Dematerialization Behaviours. Philosophical Transactions of the Royal Society A: Mathematical, Physical and Engineering Sciences. 375:20160376. https://doi.org/10.1098/rsta.2016.0376.
Whitmarsh LE, Haggar P and Thomas M (2018) Waste Reduction Behaviors at Home, at Work, and on Holiday: What Influences Behavioral Consistency Across Contexts?. Frontiers in Psychology. 9:2447. https://doi.org/10.3389/fpsyg.2018.02447.
Whitmarsh, L., & O'Neill, S. (2010). Green Identity, Green Living? The Role of Pro-environmental Self-identity in Determining Consistency across Diverse Pro-environmental Behaviours. Journal of Environmental Psychology, 30(3), 305–314. https://doi.org/10.1016/j.jenvp.2010.01.003.
Zhang, B., Lai, K., Wang, B., & Wang, Z. (2019). From Intention to Action: How Do Personal Attitudes, Facilities Accessibility, and Government Stimulus Matter for Household Waste Sorting? Journal of Environmental Management, 233, 447–458. https://doi.org/10.1016/j.jenvman.2018.12.05.
Zelezny, L. C., Chua, P.-P., & Aldrich, C. (2000). New Ways of Thinking about Environmentalism: Elaborating on Gender Differences in Environmentalism. Journal of Social Issues, 56(3), 443–457. https://doi.org/10.1111/0022-4537.00177.