THE INFLUENCE OF EASE OF USE ON BUYING INTERESTS IS MEDIATED BY TRUST
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Aug 31, 2023
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Abstract
This study's objective is to investigate the relationship between ease of use and buying interest, with the latter being mediated by trust in TikTok Shop customers as the subject of the studyIn the course of this research, a path analysis was performed with the help of the SmartPLS 3.0 program. In order to conduct this research, a sampling strategy known as purposeful sampling was used to select 240 users from the TikTok Shop. The findings of this study indicate that ease of use and trust both have an effect on buying interest. The ease of use are indirectly impacted by trust.
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ANGGRAINI, Sella Tri; FIKRIAH, Nur Laili.
THE INFLUENCE OF EASE OF USE ON BUYING INTERESTS IS MEDIATED BY TRUST.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 9, n. 1, p. 521-528, aug. 2023.
ISSN 2541-3333.
Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/2230>. Date accessed: 02 may 2024.
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References
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Zuyyana, U. A. (2022). Pengaruh Promosi, Persepsi Kemudahan, Kualitas Informasi dan Trust terhadap Buying interest pada E-commerce Tiktok Shop (Studi Kasus Mahasiswa Uin Prof. Kh Saifuddin Zuhri Purwokerto) (Doctoral Dissertation, Uin Prof. Kh Saifuddin Zuhri).
Bambang Winarso (2021). ‘Apa Itu TikTok dan Apa Saja Fitur-fiturnya?, Daily Social’. Available at: https://dailysocial.id/post/apa-itu-tik-tok (Accessed: 19 January 2023).
Change, G., Cimino, M., York, N., Alifah, U., Mayssara A. Abo Hassanin Supervised,
A., Chinatown, Y., Staff, C., (2021).‘Covariance Structure Analysis of Health-Related Indices for the Elderly at Home, Focusing on Subjective Feelings of Health’, Paper Knowledge . Toward a Media History of Documents, 3(2), p. 6.
Davis, F.D. (1989). ‘Perceived usefulness, perceived ease of use, and user acceptance of information technology’, MIS Quarterly: Management Information Systems, 13(3), pp. 319–339. Available at: https://doi.org/10.2307/249008.
Febriyanti, R.S. and Anik, W. (2016). ‘Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Melalui Buying interest’, Jurnal Ilmu dan Riset Manajemen2, 5(5), p. 3.
Ghozali, Imam, Hengky Latan. (2015). Konsep, Teknik, Aplikasi Menggunakan Smart PLS 3.0 Untuk Penelitian Empiris. BP Undip. SemarangHarnanto. 2017. Akuntansi Biaya: Sistem Biaya Historis. Yogyakarta: BPFE.
Ilhamalimy, R. and Ali, H. (2021). ‘Model Perceived Risk and Trust: E-Wom and Buying interest (the Role of Trust Mediating in Online Shopping in Shopee Indonesia)’, Dinasti International Journal of Digital Business Management, 2(2), pp. 204–221. Available at: https://doi.org/10.31933/dijdbm.v2i2.651.
Faradila, Rr.S.N. and Soesanto, H. (2016). ‘Analisis Pengaruh Persepsi Ease of use dan Persepsi Manfaat terhadap Buying interest dengan Trust Sebagai Variabel Intervening’, Jurnal Studi Manajemen Organisasi, 13(2), p. 149.
Jamiah, N., Purwanto, H., & Asmike, M. (2022). Pengaruh Persepsi Ease of use Dan Keamanan Terhadap Minat Menggunakan Melalui Trust Sebagai Variabel Intervening (Studi Empiris Pada E-Wallet GoPay Di Kota Madiun). In SIMBA: Seminar Inovasi Manajemen, Bisnis, dan Akuntansi (Vol. 4).
Kennedy and Ashton. (2002). Eleminiting Recency With Self Preview: Case of Auditor Going concern Judgement, Journal of Behavioral Decision Making. Avaliable at: 10.1002/bdm.412
Kusumawati, D. and Saifudin (2020). ‘Pengaruh Persepsi Harga dan Trust terhadap Buying interest Secara Online Saat Pandemi Covid-19 pada Masyarakat Milenia di Jawa Tengah’, Jurnal Akuntansi & Bisnis, 6(01). Available at: http://journal.stie-yppi.ac.id/index.php/JAB/article/view/299/244 (Accessed: 24 March 2023).
Mainardes, E., de Almeida, C.M. and de-Oliveira, M. (2019). ‘e-commerce : an analysis of the faktors that antecede buying interests in an emerging market’, Journal of International Consumer Marketing, 31(5), pp. 447–468. Available at: https://doi.org/10.1080/08961530.2019.1605643.
Maskuri, M. A., Kurniawan, E. N., Wardani, M. K., & Andriyani, M. (2019). Trust, Ease of use Dan Electronic Word of Mouth Terhadap Buying interest Online. Jurnal Manajemen Kewirausahaan, 16(2), 139. https://doi.org/10.33370/jmk.v16i2.348
Mustafa, M.E. (2021). ‘Pengaruh Electronic Word Of Mouth , Persepsi Ease of use Terhadap Buying interest Dan Trust Sebagai Variabel Intervening ( Studi Pada Pengguna Shopee di Kabupaten Kebumen )’, STIE Putra Bangsa, pp. 1–7.
Robaniyah, L. and Kurnianingsih, H. (2021). ‘Pengaruh Persepsi Manfaat, Ease of use Dan Keamanan Terhadap Minat Menggunakan Aplikasi Ovo’, Image: Jurnal Riset Manajemen, 10(1), pp. 53–62. Available at: https://doi.org/10.17509/image.v10i1.32009.
Wahyuni, A. and e Dahmiri (2021). ‘Trust dan Perceived Risk Terhadap Keamanan Konsumen dan Implikasinya Terhadap Buying interest Konsumen di Marketplace Shopee Kota Jambi’, Jurnal Manajemen Terapan dan Keuangan (Mankeu), 10(01). Available at: https://doi.org/https://doi.org/10.37112/bisman.v6i1.2504.
We are social (2022) Hootsuite (We are Social): Indonesian Digital Report 2022, Andi Link. Available at: https://wearesocial.com/us/ (Accessed: 20 January 2023).
Yam, J.H. and Taufik, R. (2021). ‘Hipotesis Penelitian Kuantitatif’, PERSPEKTIF: Jurnal Ilmu Administrasi, 3(2). Available at: https://doi.org/https://doi.org/10.33592/perspektif.v3i2.1540.
Zuyyana, U. A. (2022). Pengaruh Promosi, Persepsi Kemudahan, Kualitas Informasi dan Trust terhadap Buying interest pada E-commerce Tiktok Shop (Studi Kasus Mahasiswa Uin Prof. Kh Saifuddin Zuhri Purwokerto) (Doctoral Dissertation, Uin Prof. Kh Saifuddin Zuhri).