THE ROLE OF RUMAH KURASI IN IMPROVING PRODUCT STANDARDIZATION IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN KEDIRI CITY
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Aug 31, 2023
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Abstract
The purposes of this study are: 1) To find out the role of Rumah Kurasi in increasing product standardization in terms of legality, product quality, and MSME packaging in Kediri City. 2) To find out the role of Rumah Kurasi in providing training and mentoring for MSMEs in the City of Kediri. This study uses a qualitative method with a descriptive approach. This type of research is field research. Determination of subjects using purposive sampling, namely directors, curators, admins, graphic design staff, and MSME perpetrators who have product curation at Rumah Kurasi. Data collection methods used are observation, interviews, and documentation. Data validity uses source triangulation. The findings of this study are to provide a new area of research regarding the standardization and curation of MSME products covering three aspects, that is legality, product quality, and packaging. Through product curation it is proven to be able to increase the standardization of MSME products.
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KOESHERAWATI, Mellenia Septiani; SUBAGYO, subagyo.
THE ROLE OF RUMAH KURASI IN IMPROVING PRODUCT STANDARDIZATION IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN KEDIRI CITY.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 9, n. 1, p. 851-862, aug. 2023.
ISSN 2541-3333.
Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/2245>. Date accessed: 02 may 2024.
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References
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Anggraeni, R. (2021). The Importance of Business Legality for Micro, Small, and Medium Enterprises. Examination: Journal of Law, 1(1), 77–83.
beritajatim.com. (2021). Spurring Upgrading Products, Kediri City Government Curates MSME Products. Beritajatim.com. https://beritajatim.com/ekbis/pacu-product-naik-class-pemkot-kediri-kurasi-product-umkm/
Elliyana, E., Paerah, A., Iriani, N., Rostini, R., & Syahribulan, S. (2022). Curation of Umkm Product Packaging in Soreang Village, Takalar Regency "Ready to Win the Market." SWARNA: Journal of Community Service, 1(1), 23–30. https://doi.org/10.55681/swarna.v1i1.22
Ermawati, E. (2019). Assistance in the Role and Function of Product Packaging in the Marketing World of Yosowilangun Lor Village. Empowerment Society, 2(2), 15–22. https://doi.org/10.30741/eps.v2i2.459
Farisi, S. Al, Fasa, M. I., & Suharto. (2022). The Role of MSMEs (Micro, Small and Medium Enterprises) in Improving Community Welfare. 9(1), 73–84.
Fitria, R., & Jurniati, N. (2021). Guide to the Success of MSME Product Curation (S. J. Insani (ed.)). PT Insan Cendekia Mandiri Group.
Hidayat, A. (2021). Business Feasibility Study (A. Ariyanto (ed.)). Independent Scholar CV.
Ilham, B. Ulum. (2023). Product Curation Assistance for MSME Gaddeta in Makassar City. Jurnal Pustaka Mitra (Center for Access to Community Service Studies), 3(1), 30–34. https://doi.org/10.55382/jurnalpustakamitra.v3i1.370
Indrasari, L. D., Komari, A., Tripariyanto, A. Y., Rahayuningsih, S., & Santosa, H. B. (2021). Efforts to Increase the Competitiveness of Baso Aci Tata Snack Products in Kediri, East Java Through Re-Packaging. 6(5), 713–720.
Indrawati, S., & Rachmawati, A. F. (2021). Business Legality Education as a Legal Protection Effort for MSME Owners. Journal of Legal Dedication, 1(3), 231–241. https://ejournal.umm.ac.id/index.php/jdh/article/view/17113
KBBI. (n.d.). Curation. https://kbbi.web.id/kurasi
Kusumawati, D. N. I., Kusumah, W. I., & T, R. W. W. (2022). Analysis of product packaging design for small and medium enterprises, traditional lemper food made from natural ingredients has the attractiveness and durability of product quality. 4(1), 41–49.
Mas'udah, K. W., Wuryandari, Y., Nathania, Y., Andriani, N., Zhalsabilla, R. Y., Zakqy, N., & Pratama, E. P. (2022). MSME Assistance in Improving Branding and Legality in Pulosari Village. In Journal of Community Service (Vol. 1).
Mokhtar, N. R., & Susilo, H. (2017). The Influence of Training on Competence (Research on Training of Prospective Indonesian Migrant Workers at PT. Tritama Bina Karya Malang). Journal of Business Administration (JAB), 50(6), 19–26.
Santoso, J. B. (2019). Effect of Product Quality, Service Quality, and Price on Consumer Satisfaction and Loyalty. Journal of Accounting and Management, 16(01), 127–146. https://doi.org/10.36406/jam.v16i01.271
Sihombing, N.L.N. (2018). SME Assistance Model in South Tangerang City. Sembadha, 01(01), 84–90. https://jurnal.pknstan.ac.id/index.php/sembadha/article/view/352
Subagyo, S., & Samari, S. (2022). Improving business performance through entrepreneurial orientation and managerial ability with business strategy as a variable intervention. JPPI (Journal of Indonesian Education Research), 8(2), 441. https://doi.org/10.29210/020221531
Supriyadi, A.A. (2019). Airmanship. PT. Gramedia Main Library.
Uma Sekaran, R.B. (2017). Research Methods For Business: A Skills Development Approach. Salemba Four.