THE ROLE OF RUMAH KURASI IN IMPROVING PRODUCT STANDARDIZATION IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN KEDIRI CITY

Main Article Content

Mellenia Septiani Koesherawati subagyo Subagyo

Abstract

The purposes of this study are: 1) To find out the role of Rumah Kurasi in increasing product standardization in terms of legality, product quality, and MSME packaging in Kediri City. 2) To find out the role of Rumah Kurasi in providing training and mentoring for MSMEs in the City of Kediri. This study uses a qualitative method with a descriptive approach. This type of research is field research. Determination of subjects using purposive sampling, namely directors, curators, admins, graphic design staff, and MSME perpetrators who have product curation at Rumah Kurasi. Data collection methods used are observation, interviews, and documentation. Data validity uses source triangulation. The findings of this study are to provide a new area of research regarding the standardization and curation of MSME products covering three aspects, that is legality, product quality, and packaging. Through product curation it is proven to be able to increase the standardization of MSME products.

Article Details

How to Cite
KOESHERAWATI, Mellenia Septiani; SUBAGYO, subagyo. THE ROLE OF RUMAH KURASI IN IMPROVING PRODUCT STANDARDIZATION IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN KEDIRI CITY. Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 9, n. 1, p. 851-862, aug. 2023. ISSN 2541-3333. Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/2245>. Date accessed: 17 apr. 2024.
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