THE INFLUENCE OF STORE ATMOSPHERE, PRODUCT DIVERSITY AND PROMOTION ON CONSUMER PURCHASE DECISIONS AT 212 MART, BATU CITY
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Aug 31, 2023
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Abstract
This study aims to examine the effect store atmosphere, product diversity and promotions on consumer purchasing decisions in 212Mart. This data was obtained through a survey using a Google form questionnaire to 100 respondents using the purposive sampling technique on consumers 212 Mart The data analysis technique uses a multiple equation model with the help of SPSS 25. The research findings show that store atmosphere, product variety and promotions influence purchasing decisions positively and significantly while the f test shows that store atmosphere, product variety and promotions influence purchasing decisions simultaneously at 212Mart.
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PANGESTU, Bagas Tri; AZIZ, Noor; FIANDARI, Yulist Rima.
THE INFLUENCE OF STORE ATMOSPHERE, PRODUCT DIVERSITY AND PROMOTION ON CONSUMER PURCHASE DECISIONS AT 212 MART, BATU CITY.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 9, n. 1, p. 603-610, aug. 2023.
ISSN 2541-3333.
Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/2263>. Date accessed: 02 may 2024.
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References
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Riza, F., Nurlina, & Meutia, R. (2021). The Effect of Price, Product Completeness, Promotion and Store Atmosphere on Purchasing Decisions at 212 Mart Langsa. JIM Management: Applied Managerial, 1(1), 73–84.
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Yedida, T., Saryadi, & Hidayat, W. (2019). The Influence of Price, Variety of Goods and Quality of Service on Purchasing Decisions (Study on Consumers of Aneka Jaya Ngaliyan Supermarkets Semarang). Undip S1 Business Administration Journal, 4(2), 24.
Christinto, IMD, & Hadi, M. (2018). The Effect of Store Atmosphere and Promotion on Purchasing Decisions at Gramedia Matos Malang. Journal of Business Applications, 4(2), 399–402. http://jab.polinema.ac.id/index.php/jab/article/view/247
Lutfi, S., & Irwanto, J. (2017). The Effect of Store Atmosphere, Location, and Product Diversity on Clothing Purchasing Decisions. Journal of Management Science Advantage, 1(1), 40–51. https://doi.org/10.30741/adv.v1i1.177
Mochamad Arifin Zulkarnain. (2018). The Effect of Sales Promotion and Store Atmosphere on Purchasing Decisions (Study on Togamas Petra Bookstore Consumers). Journal of Management Science, 6, 1–7.
Mulyani, D. & S. (2007). Metadata, citation and similar papers at core.ac.u 1. Distribution of Inheritance According to Chinese Customs in Ilir Timur I District, Palembang City, 1(14 June 2007), 1–13. https://core.ac.uk/download/pdf/11715904.pdf
Riza, F., Nurlina, & Meutia, R. (2021). The Effect of Price, Product Completeness, Promotion and Store Atmosphere on Purchasing Decisions at 212 Mart Langsa. JIM Management: Applied Managerial, 1(1), 73–84.
Sari, IP, Nurfarida, IN, & Suryaningtas, D. (2020). The Influence of Store Atmosphere, Product Diversity and Promotion on Purchasing Decisions (Study on Consumers of Ramayana Department Store Malang City). Ejournaforward, 1–5.
Setyani, T., & Abdul, FW (2021). The Influence of Store Layout and Product Diversity on Purchasing Decisions of Indomaret Satria Jaya Tambun Utara Customers. Journal of Logistics Management, 1(1), 95–103.
Tobing, FM, & Sihombing, D. (2016). The Influence Of Location, Product Diversity And Price On Purchase Decisions (Study at Carrefour Citra Garden Medan). PLANS Journal: Management and Business Research, 11(2), 149–156. https://doi.org/10.24114/plans.v11i2.9610
Patel. (2019). 済無No Title No Title No Title. 9–25.
Yedida, T., Saryadi, & Hidayat, W. (2019). The Influence of Price, Variety of Goods and Quality of Service on Purchasing Decisions (Study on Consumers of Aneka Jaya Ngaliyan Supermarkets Semarang). Undip S1 Business Administration Journal, 4(2), 24.