THE ROLE OF PRICE, PRODUCT QUALITY AND ELECTRONIC WORD OF MOUTH ON REPEAT PURCHASE DECISIONS ON GACOAN NOODLE PRODUCTS IN MALANG CITY
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Aug 31, 2023
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Abstract
This study aims to determine the role of price, product quality and electronic word of mouth on repeat purchase decisions on Mie Gacoan products in Malang City. In this research, the type of research used is descriptive quantitative. This research was conducted on consumers of Mie Gacoan in Malang City. The sample used is 130 respondents. Data analysis using multiple linear regression analysis. The results showed that price had a positive and significant effect on repeated purchase decisions on Mie Gacoan products in Malang City, product quality had a positive and significant effect on repeated purchase decisions on Mie Gacoan products in Malang City and electronic word of mouth had an effect but not significant on purchase decisions repeated on Mie Gacoan products in Malang City.
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AMALIA, Fitri; PUTRI, Kartika Anggraeni Sudiono.
THE ROLE OF PRICE, PRODUCT QUALITY AND ELECTRONIC WORD OF MOUTH ON REPEAT PURCHASE DECISIONS ON GACOAN NOODLE PRODUCTS IN MALANG CITY.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 9, n. 1, p. 647-654, aug. 2023.
ISSN 2541-3333.
Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/2279>. Date accessed: 02 may 2024.
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References
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Stefanus, I., Kevin, M., Raja, D., & Saragih, U. (2022). The Influence of Product Quality, Perceived Price, and Online Promotion on Repurchase Decisions of Tebet Koplo Chicken, South Jakarta. Nusantara Hasana Journal, 2(4), Page.
Sugiyono. (2013). Quantitative Research Methods, Qualitative, and R&D. Alphabet Publishers.
Tjiptono, F. (2015). Marketing strategy. Publisher Andi.
Wibowo, A. (2015). The Influence of Electronic Word of Mouth and Brand Image on Purchase Intention of Android-Based Samsung Smartphone Consumers. Journal of Management Science, 12(1).
Wijaya, IGNS, Pratami, NWCA, Muryatini, NN, & Yasa, IGD (2022). The Effect of Electronic Word Of Mouth (E-Wom), Perceived Risk, Customer Trust, and Tokopedia E-Commerce Purchasing Decisions. Management E-Journal, 11(1), 190–209.
Winata, E., Tinggi, S., & Sukma, IM (2020). The Influence of Product Quality, Price and Brand Image on Credit Repurchasing Decisions on Telkomsel Simpati Cards (Case study on STIM Sukma Medan students). Jurnal Ilman: Journal of Management Sciences, 8(2), 25–32. http://journals.synthesispublication.org/index.php/ilman
Yudiana, IM, & Indiani, NLP (2022). The Role of Price, Promotion, and Product Quality in Encouraging Repurchase Decisions at Bale Ayu Denpasar. ECONOMIC DISCOURSE (Journal of Economics, Business and Accounting), 21(1), 55–63. https://doi.org/10.22225/we.21.1.2022.55-63
Agung, A. (2012). Business Research Methodology. UB Press.
Akbar Nico F, & Nurcholis Lutfi. (2020). The Influence of Location, Price and Product Quality on Repurchase Decisions with Consumer Satisfaction as Intervening Variables. Unissula Student Scientific Conference (KIMU) 3, 927–994.
Assauri, S. (2017). Marketing Management . PT Raja Grafindo Persada.
Kustianti, N. (2019). The Influence of Brand Image and Price on Telkomsel Cellular Card Repurchase Decisions. 7(1), 83–92.
Eriani Marinda Putri, & Amalia Djuwita. (2021). The Influence of Electronic Word Of Mouth On Repurchasing Decisions At Eastwood Store (Descriptive Quantitative Study Of E-WOM Influence On The Repurchase Decision Making Process. E-Proceeding of Management, 623–642.
Febriansyah, & Gerry, T. (2021). The Effect of Price and Service Quality on Repurchase Decisions with Consumer Satisfaction as an Intervening Variable. Darmaja Business Journal, 7(1), 70–88.
Fitriyasari, A., Ryandini, EY, & Tomy. (2022). The Influence of Electronic Word of Mouth, Service Quality and Business Location on Buyback Decisions at BnD Cafe Surabaya. Executive Journal, 19, 223–234.
Ghozali Imam. (2013). Multivariate Analysis Application with SPSS Program. Semarang. Diponegoro University Publishing Agency.
Goyette, I., Richard, L., Bergeron, J., & Marticotte, F. (2010). e-WOM scale word-of-mouth measurement scale. For e-service content. Canadian Journal of Administrative Sciences., 27(1), 5–23.
Hennig-Thurau, T. (2010). The Impact of new media on customer relations. Journal of Service Research, 13(1), 311–330.
Imtihan, I., & Irwandi, I. (2021). The Effect of Product Quality, Price and Brand Image on Salted Fish Repurchase Decisions in Padang City. Journal of Socio-Economy of Maritime Affairs and Fisheries, 16(1), 75. https://doi.org/10.15578/jsekp.v16i1.8534
Khoirnnisa, N., Kayani, D., & Bestari, P. (2022). The Effect of Price and Promotional Strategy on Repeat Purchase Decisions with Impulsive Buying Behavior as Intervening Variables (Study on GoFood Users in Bandung City). http://Jiip.stkipyapisdompu.ac.id
Kotler, P., & Keller, LN (2016). Marketing Management. PT. Index.
Kotler Philip, & Keller Kevin Lane. (2013). Marketing Management (14th ed.). Pearson Education Limited.
Phillip Kotler, & Armstrong. (2016). Principles of marketing Sixteenth Edition Global Edition . Pearson Education Limited.
Lutfi Faizal, & Farida Naili. (2019). The Influence of E-Design Web and E-Word of Mouth on E-Repurchase with E-Trust as an Intervening Variable on the Lazada.Co.Id Website (Study on Lazada.Co.Id Consumers in Semarang). Journal of Business Administration (JIAB), 8(4), 315–323.
Malhotra, NK, & Dash, S. (2016). Marketing Research an Applied Orientation (7th ed.). Pearson India Education Service.
Marisa, O., & Rowena, J. (2019). The Influence of Brand Image, Price and Product Quality on Repurchasing Decisions on High End Make Up And Skin Care Products in Jakarta's Millennial Generation. Bima Management Journal, In March (Vol. 7, Issue 2).
Paramananda, N., & Sukaatmadja, IPG (2018). The Impact of Price Perception and Brand Image on Customer Satisfaction and Repurchase Intention. International Journal of Economics, Commerce and Management, 10, 212–224.
Peter, JP, & Olson, JC (2013). Consumer Behavior and Marketing Strategy. Salemba Four.
Pranata, F. Vania, A. (2022). Analisis Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian. Jurnal Ilmiah Indonesia. Vol. 7 (6).
Putri, KAS. Vania, A. Fikriah, NL. (2020). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Dengan Kepercayaan Pelanggan Sebagai Variabel Mediasi Pada Ukm Kharisma Sejahtera. Journal Industrial Engineering & Management Research (JIEMAR). Vol. 1(2).
Schiffman, & Kanuk. (2010). Consumer Behavior (10th). Person Prentice Hall.
Saputra, Rezky., Putri, Kartika, A. S. (2022). Peran Harga, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Berulang Pada Produk Susu Bear Brand di Kota Malang. Journal of Economics And Business. Vol. 9 (2). 261-269.
Schiffman, L., & Kanuk, LL (2008). Consumer behavior. Index.
Sindunata Ivan, & Wahyudi Bobby Alexander. (2018). THE EFFECT OF e-WOM (ELECTRONIC-WORD-OF-MOUTH) ON PURCHASE DECISIONS AT agoda.com. Journal of Hospitality and Service Management, 6(1), 128–138.
Stefanus, I., Kevin, M., Raja, D., & Saragih, U. (2022). The Influence of Product Quality, Perceived Price, and Online Promotion on Repurchase Decisions of Tebet Koplo Chicken, South Jakarta. Nusantara Hasana Journal, 2(4), Page.
Sugiyono. (2013). Quantitative Research Methods, Qualitative, and R&D. Alphabet Publishers.
Tjiptono, F. (2015). Marketing strategy. Publisher Andi.
Wibowo, A. (2015). The Influence of Electronic Word of Mouth and Brand Image on Purchase Intention of Android-Based Samsung Smartphone Consumers. Journal of Management Science, 12(1).
Wijaya, IGNS, Pratami, NWCA, Muryatini, NN, & Yasa, IGD (2022). The Effect of Electronic Word Of Mouth (E-Wom), Perceived Risk, Customer Trust, and Tokopedia E-Commerce Purchasing Decisions. Management E-Journal, 11(1), 190–209.
Winata, E., Tinggi, S., & Sukma, IM (2020). The Influence of Product Quality, Price and Brand Image on Credit Repurchasing Decisions on Telkomsel Simpati Cards (Case study on STIM Sukma Medan students). Jurnal Ilman: Journal of Management Sciences, 8(2), 25–32. http://journals.synthesispublication.org/index.php/ilman
Yudiana, IM, & Indiani, NLP (2022). The Role of Price, Promotion, and Product Quality in Encouraging Repurchase Decisions at Bale Ayu Denpasar. ECONOMIC DISCOURSE (Journal of Economics, Business and Accounting), 21(1), 55–63. https://doi.org/10.22225/we.21.1.2022.55-63