CITY BRANDING SHIFT ANALYSIS (CASE STUDY: MADIUN CITY)
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Aug 31, 2023
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Abstract
This study aims to reveal the process of shifting city branding that occurred in Madiun City. The research method used is descriptive qualitative. This study utilized two types of data, namely primary data obtained through non-participant observation in the City of Madiun and interviews with the Tourism Sector of the Department of Culture, Tourism, Youth and Sports of the City of Madiun and stakeholders in the City of Madiun. Meanwhile, secondary data was obtained from studies of government documents and data from the Central Bureau of Statistics. The data analysis technique used is the Miles & Huberman Interactive Model data analysis by testing the validity of the data using technical triangulation, source triangulation and member checking.
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ERDIANA, Luthfi Widad; SLAMET, Slamet.
CITY BRANDING SHIFT ANALYSIS (CASE STUDY: MADIUN CITY).
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 9, n. 1, p. 665-670, aug. 2023.
ISSN 2541-3333.
Available at: <http://conferences.uin-malang.ac.id/index.php/iconies/article/view/2290>. Date accessed: 02 may 2024.
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References
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Prideaux, B., Laws, E., & Moscardo, G. (2006). Managing Tourism and Hospitality Services (Theory and International Applications). CABI. https://www.google.co.id/books/edition/Managing_Tourism_and_Hospitality_Service/BTGt2fvYVXUC?hl=en&gbpv=0
Rahayu, YS (2014). The Effect of Integrated Marketing Communication on Brand Equity of Islamic Banking in Malang City. El Dinar, 1(02), 115–129. https://doi.org/10.18860/ed.v1i02.2520
Saputra, R., & Putri, KAS (2022). The Role of Price, Product Quality and Brand Image on Repeat Purchase Decisions on Bear Brand Dairy Products in Malang City. E-Qien Journal of Economics and Business, 9(2), 261–269. https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/407
Yuli, A. (2011). City Branding as a Tourism Development Strategy From a Brand Legal Aspect. QISTI Scientific Journal of Law, 5(1)(1), 50–68
Anholt, S. (2003). Brand New Justice: The Upside of Global Branding. Butterworth-Heinemann.
Braun, E., Kavaratzis, M., & Zenker, S. (2013). My City - My Brand: The Different Roles of Residents in Place Branding. Journal of Place Management and Development, 6(1), 18–28. https://doi.org/10.1108/17538331311306087
Cvijanović, D., Simić, N., & Vukotić, S. (2018). Creating a state brand: A brand and branding Serbia. Economics, 64(2), 43–54. https://doi.org/10.5937/economica1802043c
David, FR (2007). Strategic Management Concepts and Cases. Prentice Hall. https://doi.org/10.2307/j.ctt1t891zp.14
Djakfar, M. (2017). Halal Tourism and Local Wisdom: Potential, Innovation, and Action. UIN Maliki Press.
Etzkowitz, H., & Leydesdorff, L. (1995). THE TRIPLE HELIX-UNIVERSITY-INDUSTRY-GOVERNMENT RELATIONS: A LABORATORY FOR KNOWLEDGE BASED ECONOMIC DEVELOPMENT. EASST Review, 14(1), 14–19.
Hall, ET (1969). The Hidden Dimensions. In Anchor (Vol. 4, Issue 1). Anchor Books.
Hikmawan, R., & Maulida, RA (2019). The Urgency of City Branding in Paradiplomacy: A Case Study of Serang Regency. Mandalas, 2(2), 247–263.
Kasapi, I., & Cela, A. (2017). Destination Branding: A Review of the City Branding Literature. Mediterranean Journal of Social Sciences, 8(4), 129–142. https://doi.org/10.1515/mjss-2017-0012
Kavaratzis, M. (2009). Cities and their brands: Lessons from corporate branding. Place Branding and Public Diplomacy, 5(1), 26–37. https://doi.org/10.1057/pb.2008.3
Luthfi, A., & Widyaningrat, AI (2018). The concept of city branding is an approach of "the city brand hexagon" in the formation of city identity. National Seminar on Management and Business, 3(2013), 315–323.https://jurnal.unej.ac.id/index.php/prosiding/article/view/9178
Merrilees, B., Miller, D., & Herington, C. (2009). Antecedents of residents' city brand attitudes. Journal of Business Research, 62(3), 362–367. https://doi.org/10.1016/j.jbusres.2008.05.011
Miladiyah, UR, & Slamet, S. (2014). Competitive Advantage Strategy to Build City Branding Batu City as a Tourism City. Iqtishoduna, 10(2), 89–98.
Muhammad., D. (2017). Halal Tourism with a Multidimensional Perspective: A Roadmap Toward Halal Academic & Industrial Development in Indonesia. Halal Tourism, 45–135, 238.
Munir, M., & Masyhuri, M. (2021). The Strategy of Trade In The Halal Food Industry In Jember. IQTISHODUNA: Journal of Islamic Economics, 10(1), 35. https://doi.org/10.36835/iqtishoduna.v10i1.902
Nawawi, H., & Hadari, MM (1993). Effective Leadership. Gadjah Mada UniversityPress.
Ningsih, NR, & Vania, A. (2022). Enrichment: Journal of Management The Influence Of Brand Image And Personal Branding On The Purchase Decision Of Menantea Products In The City Of Malang, East Java. Enrichment: Journal of Management, 12(4).
Nurjaman, K. (2022). Digital Marketing Strategy in Promoting the City's Brand. International Journal Publishing INFLUENCE: International Journal of Science Review, 4(2), 2022. https://influence-journal.com/index.php/influence/index
Nury, HR, & Prajawati, MI (2022). Financial Technology Peer to Peer Lending. Syntax Literate: Indonesian Scientific Journal, 7(5), 6363–6373. https://www.jurnal.syntaxliterate.co.id/index.php/syntax-literate/article/view/7175
Paganoni, MC (2012). City Branding and Social Inclusion in the Glocal City. Mobilities, 7(1), 13–31. https://doi.org/10.1080/17450101.2012.631809
Prideaux, B., Laws, E., & Moscardo, G. (2006). Managing Tourism and Hospitality Services (Theory and International Applications). CABI. https://www.google.co.id/books/edition/Managing_Tourism_and_Hospitality_Service/BTGt2fvYVXUC?hl=en&gbpv=0
Rahayu, YS (2014). The Effect of Integrated Marketing Communication on Brand Equity of Islamic Banking in Malang City. El Dinar, 1(02), 115–129. https://doi.org/10.18860/ed.v1i02.2520
Saputra, R., & Putri, KAS (2022). The Role of Price, Product Quality and Brand Image on Repeat Purchase Decisions on Bear Brand Dairy Products in Malang City. E-Qien Journal of Economics and Business, 9(2), 261–269. https://stiemuttaqien.ac.id/ojs/index.php/OJS/article/view/407
Yuli, A. (2011). City Branding as a Tourism Development Strategy From a Brand Legal Aspect. QISTI Scientific Journal of Law, 5(1)(1), 50–68