Khotijah, Siti, Mutammimah, Mamik, Farid, Muhammad, AND Hidayatullah, Indra. " IMPACT OF CONSUMER DECISION MAKING: THE ROLE OF LOCATION, PRICE, AND PRODUCT COMPLETENESS IN A RURAL RETAIL CONTEXT" Proceedings of the International Conference of Islamic Economics and Business (ICONIES) [Online], Volume 11 Number 1 (15 October 2025)