BARKHOYA, Muhammad Alfin; 						PUTRI, Kartika Anggraeni Sudiono.
 FROM HYPE TO PURCHASE: THE ROLE OF TRENDS, QUALITY, AND SOCIAL MEDIA IN SHAPING CONSUMER INTENTION TOWARD ORTUSEIGHT RUNNING SHOES.
<strong>Proceedings of the International Conference of Islamic Economics and Business (ICONIES)</strong>, [S.l.], v. 11, n. 1, p. 1039-1048, oct. 2025.
ISSN 2541-3333.
Available at: &lt;<a href="https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3455" target="_new">https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3455</a>&gt;. Date accessed: 18 apr. 2026.