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AYUN, Tresya Hesi Qurrata; MUTASOWIFIN, Ali. THE INFLUENCE OF USER-GENERATED CONTENT ON BRAND EQUITY AND PURCHASE INTENTION OF THE LAFIYE BRAND AMONG GENERATION Z. Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 11, n. 1, p. 1233-1244, oct. 2025. ISSN 2541-3333. Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3460>. Date accessed: 15 may 2026.