IMPACT OF PESANTREN ECONOMIC DEVELOPMENT THROUGH GOVERNANCE, PRODUCT COMPETITIVENESS, DIGITAL MARKETING AND ENTREPRENEURIAL INNOVATION
Abstract
In the modern era, Islamic boarding schools are required to not only serve as religious educational institutions, but also as independent and competitive economic entities. This study aims to analyze the impact of governance, product competitiveness, digital marketing, and entrepreneurial innovation on the economic development of Islamic boarding schools. This study is quantitative in nature. The population in this study included all 425 students of the Kyai Syarifuddin Asrama Pusat Islamic Boarding School. To determine the sample size from the population, the Slovin formula was used, resulting in a sample size of 81 respondents. Sampling was conducted using propositional sampling. The data analysis used in this study was multiple regression testing. The results of the study show that pesantren management (p = 0.000), product competitiveness (p = 0.000), digital marketing (p = 0.000), and entrepreneurial innovation (p = 0.007) have an effect on the economic development of the Kyai Syarifuddin Islamic Boarding School.
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Asari, A., Anwar, R. N., Stiawan, T., Anwar, M., Faizah, S. I., Syaf, H. M., Sholahuddin, M., Talebe, T., Hamidah, S., & Yusnita, R. R. (2023). Ekonomi Islam. PT Mavy Media Literasi Indonesia.
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Bismala, L., Handayani, S., & Andriany, D. (2018). Strategi Peningkatan Daya Saing Usaha Kecil Menengah. Lembaga Penelitian dan Penulisan Ilmiah AQLI.
Drucker, P. (2012). The practice of management. Routledge.
Drucker, P. F. (1979). Manajemen: tugas, tanggung jawab dan praktek. Jakarta: Penerbit PT Gramedia.
Goel, R., Sahai, S., Krishnan, C., Singh, G., Bajpai, C., & Malik, P. (2017). An Empirical Study to Enquire the Effectiveness of Digital Marketing in the Challenging Age with Reference to Indian Economy. Pertanika Journal of Social Sciences & Humanities, 25(4).
Hasibuan, M. S. P. (2007). Manajemen: dasar, pengertian, dan masalah.
Idris, H., Jannah, Q. N., & Zahroh, A. (2024). Pengembangan Manajemen Koperasi dalam Pemberdayaan Ekonomi Pondok Pesantren Nurul Istiqomah Lumajang. Risalatuna Journal of Pesantren Studies, 4(1), 13–29.
Ilham, M., & Zakariya, N. A. (2022). Analisis Kebijakan Kementerian Agama RI Terkait Impelementasi Program Kewirausahaan di Pesantren Indonesia. Idarotuna, 4(1), 27–42.
Iman, G. (2009). Aplikasi Analisis Multivariatete dan dengan program SPSS. Edisi Pertama Penerbit PT. Elek Media Komputindo. Jakarta.
Kotler, P. (2016). et Keller, KL (2016) Marketing management. Akadémia, Budapest, 94–95.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. John Wiley & Sons.
Mintzberg, H., & Laasch, O. (2020). Mintzberg on (ir) responsible management. In Research handbook of responsible management (pp. 73–83). Edward Elgar Publishing.
Mu’awwanah, U., Syarofi, M., & Muhsin, M. (2021). Manajemen Pemberdayaan Ekonomi Berbasis Pesantren (Studi Kasus Di Pondok Pesantren Al–Ikhwaniyyah Gumukmas). Jurnal Kajian Ekonomi Dan Perbankan Syariah, 2.
Muhardi, M. (2025). Transformation of Islamic Boarding School Management: Case Study at Syaikh Zainuddin NW Bintan Islamic Boarding School. DIMAR: Jurnal Pendidikan Islam, 7(1), 8–23.
Musyafa, A. Y. (2021). Manajemen Unit Usaha Pesantren Berbasis Ekoproteksi. At-Tasyri’: Jurnal Hukum Dan Ekonomi Syariah, 2(02), 69–84.
Nuraeni, S., Aziz, A., & Sudrajat, A. (2024). MANAJEMEN EKONOMI PESANTREN UNTUK MENINGKATKAN KETAHANAN EKONOMI MASYARAKAT. Cerdika: Jurnal Ilmiah Indonesia, 4(5).
Priyatno, D. (2008). Mandiri belajar SPSS: untuk analisis data dan uji statistik.
Saputra, T. A., Kunaifi, A., & Subri, S. (2023). Kewirausahaan dalam Pemberdayaan Pesantren: Best Practice pada Pondok Pesantren Mambaul Ulum Sampang. Istithmar, 7(1), 66–78.
Schumpeter, J. A. (1983). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle (Vol. 55). Transaction publishers.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Sukirno, S. (2011). Introduction to Macroeconomic Theory. Jakarta: PT. King Grafindo Persada.
Supriyanto, A. S., & Maharani, V. (2013). Metodologi Penelitian Manajemen Sumber Daya Manusia Teori, Kuesioner, dan Analisis Data. Cetakan Ii.
Terry, G. R. (1986). Principle of Management. Illinois Richard: D. Irwin. Inc. Homewood, 1.
White, H. T. (1991). Michael Porter: The competitive advantage of nations. In New Zealand Engineering (Vol. 46, Issue 1).
Yahya, A. A., Masse, R. A., & Putra, T. W. (2023). Manajemen Pengelolaan Ekonomi Mandiri Pondok Pesantren Nahdatul Ulum Kabupaten Maros. Ad-Dariyah: Jurnal Dialektika, Sosial Dan Budaya, 4(1), 37–62.
Young Kim, E., & Kim, Y. (2004). Predicting online purchase intentions for clothing products. European Journal of Marketing, 38(7), 883–897.
Published
2025-10-15
How to Cite
ALFARISI, Salman et al.
IMPACT OF PESANTREN ECONOMIC DEVELOPMENT THROUGH GOVERNANCE, PRODUCT COMPETITIVENESS, DIGITAL MARKETING AND ENTREPRENEURIAL INNOVATION.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 11, n. 1, p. 917=930, oct. 2025.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3436>. Date accessed: 12 may 2026.
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Articles
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