THE IMPACT OF FACILITY AVAILABILITY ON TOURISTS’ REVISIT INTENTION: THE MEDIATING ROLE OF PERCEIVED RISK IN COASTAL TOURISM
Abstract
A tourist attraction's viability is influenced by both its popularity and the number of return visitors. Unsatisfactory visitor experiences, especially with regard to perceived risk and facility availability, are believed to have contributed to the drop in visitation. The low intention of tourists to return is a result of both causes. The link between these factors is explained theoretically by the Theory of Planned Behavior. This study uses the Theory of Planned Behavior method to examine how risk perception and facility availability affect visitors' intentions to return to beach tourist destinations. This study employs a quantitative, associative research methodology. The major data sources for this quantitative data type are surveys completed by 120 respondents. The study's population consists of visitors to Tulungagung's Gemah Beach. Non-probability sampling of the accidental sampling kind is the method employed. Structural Equation Modelling (SEM)-PLS was used to map the connections between variables in the data. This study found that (1) the availability of facilities significantly affects risk perception, (2) the availability of facilities significantly affects revisit intention, (3) risk perception affects revisit intention through, and (4) risk perception mediates the effect of facility availability on revisit intention. Based on these findings, it is recommended to improve the availability and quality of facilities to reduce risk perception, thereby effectively encouraging revisit intentions.
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Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. http://files/3621/ajzen1991.pdf
Cheng, T. M., & Lu, C. C. (2013). Destination Image, Novelty, Hedonics, Perceived Value, and Revisiting Behavioral Intention for Island Tourism. Asia Pacific Journal of Tourism Research, 18(7), 766–783. https://doi.org/https://doi.org/10.1080/10941665.2012.697906
Cui, F., Liu, Y., Chang, Y., Duan, J., & Li, J. (2016). An overview of tourism risk perception. Natural Hazards, 82(1), 643–658. https://doi.org/10.1007/s11069-016-2208-1
Diarta, I. G. P. dan I. K. S. (2010). Pengantar Ilmu Pariwisata. Penerbit Andi.
Febriani, N., & Suyuthie, H. (2024). Pengaruh Atraksi dan Fasilitas Wisata Terhadap Niat Berkunjung Kembali Wisatawan Ke Pantai Air Bangis Kabupaten Pasaman Barat. NAWASENA : Jurnal Ilmiah Pariwisata, 3(1), 134–146. https://doi.org/10.56910/nawasena.v3i1.1410
Gunawan, F., Kussudyarsana, & Sholahuddin, M. (2024). The Effect of Domestic Tourist Perceived Risk on Revisit Intention in Yogyakarta. Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022), 776–787. https://doi.org/10.2991/978-94-6463-204-0_64
Ibrahim, A. Z., & Susanti, D. N. (2021). Pengaruh Daya Tarik Wisata Dan Fasilitas Layanan Terhadap Minat Berkunjung Kembali Melalui Kepuasan Wisatawan Sebagai …. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis, 4(2), 96–107. https://doi.org/https://doi.org/10.55606/jekombis.v4i2.5029
Iftikar, M. Z., Dan, & Puspaningrum, A. (2024). Pengaruh Aksesibilitas, Fasilitas, dan Persepsi Risiko Terhadap Revisit Intention. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen, 03(1), 98–106.
Jannah, D. N. (2021). Fasilitas Hotimart Agro Center Sebagai Daya Tarik Wisatawan di Kabupaten Semarang. Journal of Tourism Destination and Attraction, 9(3), 9–16.
Kotler, P. dan K. L. K. (2008). Manajemen Pemasaran. PT Indeks.
Kurniawan, R., & Hanifah, R. D. (2023). Pengaruh Fasilitas Terhadap Revisit Intention Dengan Kepuasan Tamu Sebagai Variabel Intervening (Studi Kasus: Novotel Jakarta Gajah Mada). Ultima Management : Jurnal Ilmu Manajemen, 15(1), 131–146. https://doi.org/10.31937/manajemen.v15i1.3200
Martono, N. (2010). Metode Penelitian Kuantitatif: Analisis Isi dan Analisis Data Sekunder (2nd ed.). Rajawali Pers.
Masykur, F., Widiartanto, D., & Saryadi. (2022). Pengaruh Destination Image dan Fasilitas Wisata terhadap Revisit Intention (Studi pada Pengunjung Wisata Alam Seroja di Kabupaten Wonosobo). Jurnal Ilmu Administrasi Bisnis, 11(2), 170–179. https://doi.org/10.14710/jiab.2022.34251
Nafis, R. W., Junaidi, J., Damayanti, P., Fikri, M. H., & Febriyanti, R. (2023). Pengaruh Kualitas Makanan Dan Persepsi Resiko Terhadap Niat Berkunjung Ulang Wisatawan Di Objek Wisata Kebun Teh Wonosari Malang. Jurnal Ilmiah Ecobuss, 11(2), 127–133. https://doi.org/10.51747/ecobuss.v11i2.1732
Nguyen Viet, B., Dang, H. P., & Nguyen, H. H. (2020). Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1796249
Rahmadianti, N., Muhaimin, A. W., Maulidah, S., Riana, F. D., & Asmara, R. (2024). Revisit Intention and Satisfaction: The Role of Electronic Word of Mouth and Perceived Risk. International Journal of Research and Innovation in Social Science (IJRISS), VIII(1), 1398–1405. https://doi.org/10.47772/IJRISS
Rahmawati, E. D., Prastiwi, P. I., Fadila, S., & Baaq, S. H. (2024). Membangun Niat Berkunjung Kembali di Geopark Kebumen : Analisis Pengaruh Persepsi Risiko dan Citra Destinasi. Jurnal Ekonomi, Manajemen, Akuntansi, 4(1), 681–690.
Ramli, M. F., Rahman, M. A., & AlQershi, N. (2021). Tourists’ Revisit Intention During The Covid-19 Pandemic Recovery Phase And The Moderating Role Of Perceived Risk: The Case Of Kinabalu Mountain National Park In Sabah, Malaysia. Academy of Strategic Management Journal, 20(Special Issue 2), 1–14.
Sedarmayanti, Gumelar S.Sastrayuda, L. A. (2018). Pembangunan dan Pengembangan Pariwisata. PT.Refika Aditama.
Septianing, A. D., & Farida, N. (2021). Pengaruh Fasilitas Wisata Dan Kualitas Pelayanan Terhadap Niat Berkunjung Kembali Melalui Kepuasan Pengunjung (Studi Obyek Wisata Goa Kreo Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 10(1), 781–792. https://doi.org/10.14710/jiab.2021.29796
Setiawan, G., Dewantara, M. H., Nimri, R., & Arli, D. (2024). The effect of perceived risks and overall risk perception on international tourists’ behavioural intention: Insights from Bali. Journal of Vacation Marketing. https://doi.org/10.1177/13567667241282688
Si, H., Shi, J. G., Tang, D., Wen, S., Miao, W., & Duan, K. (2019). Application of the theory of planned behavior in environmental science: a comprehensive bibliometric analysis. International Journal of Environmental Research and Public Health, 16(15). https://doi.org/10.3390/ijerph16152788
Sugiama, A. G., Suhartanto, D., Lu, C. Y., Rediyasa, I. W., Sulaeman, R. P., & Renalda, F. M. (2024). Tourist Satisfaction and Revisit Intention: the Role of Attraction, Accessibility, and Facilities of Water Park Tourism. GeoJournal of Tourism and Geosites, 52(2), 257–266. https://doi.org/10.30892/gtg.52125-1202
Tazkiyyah, M. K., & Yuniawati, Y. (2023). The Influence 0f Tourist Perceived Risk On Behavioral Intention: An Empirical Study On Adventure River Rafting Tourism. SABA: Journal of Tourism Research, 1(2), 25–50.
Wen, X. (2018). Impact mechanism of tourism risk perception based on psychological theory and brain cognitive science. NeuroQuantology, 16(5), 546–552. https://doi.org/10.14704/nq.2018.16.5.1382
Wisenblit, L. G. S. & J. (2019). Consumer Behavior 12th Editition.
Yoopetch, C., & Kongarchapatara, B. (2021). Sustainable Livelihood and Revisit Intention for Tea Tourism Destinations: an Application of Theory of Reasoned Action. Academy of Entrepreneurship Journal, 27(SpecialIssue 3), 1–13.
Zulfida, E. W., Suhud, U., & Rahmi. (2024). Pengaruh Memorable Tourist experience terhadap E-WOM, Travel Motivation, dan Perceived value untuk Melakukan Revisit Intention: Dusun Bambu Theme Park. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(204), 3815–3830. https://doi.org/https://doi.org/10.30651/jms.v9i5.24863
Published
2025-10-16
How to Cite
ANGGRAINI, Fitria Nela et al.
THE IMPACT OF FACILITY AVAILABILITY ON TOURISTS’ REVISIT INTENTION: THE MEDIATING ROLE OF PERCEIVED RISK IN COASTAL TOURISM.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 11, n. 1, p. 783-792, oct. 2025.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3472>. Date accessed: 16 apr. 2026.
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Articles
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