THE EFFECT OF GREEN INNOVATION AND GREEN ACCOUNTING ON THE PERFORMANCE OF STAR-UP COMPANIES IN MALANG CITY
Abstract
The development of the start-up industry in Indonesia has shown rapid growth over the past decade, including in Malang City, known as a student and tourist city. Amidst increasing awareness of environmental issues, green innovation and green accounting have become key concerns in creating sustainable businesses. This study aims to analyze the influence of green innovation and green accounting on the performance of start-up companies in Malang City. This study uses a quantitative approach with a survey method of start-up companies that have been operating for at least three years. Data analysis was conducted using multiple linear regression. The results of this study are expected to show that both green innovation and green accounting have a positive influence on company performance, both partially and simultaneously. These findings can provide theoretical contributions to the development of sustainability literature and business practices, as well as practical benefits for start-up entrepreneurs in improving efficiency, competitiveness, and company reputation through an environmentally friendly approach.
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Aldiansyah, R., Chumaidiyah, E., & Sagita, B. H. (2018). Analisis Kelayakan Startup
Digital Yukcetak Ditinjau Dari Aspek Pasar, Aspek Teknis, dan Aspek Finansial. E- Proceeding of Engineering, 5(2), 2495–2500. Diakses melalui https://openlibrarypublications.telkomuniversity.ac.id/index.php/engineering/article/vi e w/6892
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. Diakses melalui https://doi.org/10.1177/014920639101700108
CBInsight (2021). The Top 12 Reasons Startups Fail. Di akses melalui https://www.cbinsights.com/research/report/startup-failure-reasons-top/
Diana, L. & Osellsoga, M. S., 2020. Pengaruh Likuiditas, Solvabilitas, Manajemen Aset, Dan Ukuran Perusahaan Terhadap Kinerja Keuangan. Jurnal Akuntansi Kontemporer (Jako),12(1),20-34. Diakses melalui
https://doi.org/10.33508/jako.v12i1.2282.
Dita, Ell. M.A., & Ellrvina, D. (2021). Pengaruh Green Accounting, Kinerja Lingkungan dan Ulkuran Perusahaan Terhadap Financial performance (Studi Kasus pada Perusahaan Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Tahun 2017-2018). JFAS : Joullrnal of Finance and Accounting Studies,3(2), 72–84. Diakses melalui https://doi.org/10.33752 /jfas.v3i2.272
Fitriani, Ell. & Zamzami, 2018. Analisis Pengaruh Ukuran Perusahaan, Leverage Dan GoodCorporate Governance Terhadap Kinerja Keuangan.Universitas Jambi,14-24. Diakses melalui https://doi.org/10.22437/jaku.v3i6.6040.
Fitra, J., Asmeri, R., Begawati, N., Akuntansi, J., & Ekonomi, F. (2021). Pengaruh Tata Kelola Perusahaan (Corporate Governance) Dan Kinerja Lingkungan Terhadap Kinerja Keuangan Perusahaan (Studi Kasus Perusahaan-Perusahaan Cgpi Di Indonesia Periode 2013-2018). Pareso Jurnal, 3, 721–738.
Ghozali, I. (2018). Aplikasi Analisis Multivariat dengan Program IBM SPSS 25 (9th ed.).
Badan Penerbit Universitas Diponegoro.
Gunawan, A. I., Kania, R., & Senalasari, W. (2021). Analisis Peluang Bisnis Startup Konsultan UMKM dari Akademisi dan Institusi Pendidikan Vokasi. Bhakti Persada, 7(1), 11–16. Diakses melalui https://doi.org/10.31940/bp.v7i1.2328
Hardiansyah, R., & Tricahyono, D. (2019). Identifikasi Faktor-Faktor Kesuksesan Startup Digital di Kota Bandung. Jurnal Ekonomi, 27(2), 134–145.
e-Conomy SEA (2024). Celebrating Local Innovation in the Growth of Indonesia’s Digital Economy. Diakses melalui https://www.xendit.co/en-id/blog/celebrating-local- innovation-in-the-growth-of-indonesias-digital economy/#:~:text=Indonesia's%20digital%20economy%20is%20one,US%2477%20 billion%20in%202022. https://economysea.withgoogle.com/intl/id_id/report/
Ketik.co.id. (2024). Bangun Ekosistem Digital, 186 Start-up Telah Berkembang di Kota Malang. Diakses melalui https://ketik.com/berita/bangun-ekosistem-digital-186-start- up-telah-berkembang-di-kota-malang
Kaplan, R. S., & Norton, D. P. (1992). The Balanced Scorecard—Measures that drive performance. Harvard Business Review, 70(1), 71–79.
Kaplan, R. S., & Norton, D. P. (2004). Strategy maps: Converting intangible assets into tangible outcomes. Boston: Harvard Business School Press.
Malagueño, R., Lopez-Valeiras, E., & Gomez-Conde, J. (2018). Balanced Scorecard in SMEs: Effects on innovation and financial performance. Small Business Economics, 51, 221–244. https://doi.org/10.1007/s11187-017-9921-3
Niven, P. R. (2014). Balanced Scorecard Evolution: A dynamic approach to strategy execution. Wiley.
Ramadhani, K., Sena Saputra, M., Wahyuni, L., & Ekonomi dan Bisnis Universitas Trisakti, F. (2022). Pengaruh Penerapan Green Accounting Dan Kinerja Lingkungan Terhadap Kinerja Keuangan Dengan Tata Kelola Perusahaan perusahaan Sebagai Variabel Moderasi. Jurnal Akuntansi Trisakti, 9(2), 227–242. Diakses melalui https://doi.org/10.25105/JAT.V9I2.14559
Rangkuti, M. H. B., Kumalasari, F., Agustrisna, J., & Munawarah, M. (2023). The Effectiveness Of Green Accounting As An Innovation In Increasing Company Value In Indonesia. Jae (Jurnal Akuntansi Dan Ekonomi), 8(2), 113–120. Diakses melalui https://doi.org/10.29407/jae.v8i2.19881
Rahman, S. S., et al. (2025). The effect of green innovation on firm profitability: Evidence from Indonesian companies. Journal of Contemporary Accounting, Universitas Islam Indonesia. Diakses melalui https://journal.uii.ac.id/JCA/article/view/36492
Sukono Putra. (2025). The role of Green Blue Ocean Strategy in enhancing frugal innovation through IoT and AI: A Resource-Based View perspective. Journal of Entrepreneurship, Management and Innovation, 21(2). Diakses melalui https://jemi.edu.pl/vol-21-issue-2-2025/the-role-of-green-blue-ocean-strategy-in- enhancing-frugal-innovation-through-iot-and-ai-a-resource-based-view-perspective
Widasari, N., Ashari, A., & Kurniawan, Y. (2025). Green accounting: Fenomenologi pada startup ramah lingkungan di Indonesia. Oikonomia: Jurnal Manajemen, 17(1).
Diakses melalui https://jurnalhafasy.com/index.php/oikonomia/article/view/389 Wernerfelt, B. (1984). A Resource‐Based View of the Firm. Strategic Management
Journal, 5(2), 171–180. Diakses melalui https://doi.org/10.1002/smj.4250050207
Published
2025-10-16
How to Cite
PUTRI, Nur Ajmiati et al.
THE EFFECT OF GREEN INNOVATION AND GREEN ACCOUNTING ON THE PERFORMANCE OF STAR-UP COMPANIES IN MALANG CITY.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 11, n. 1, p. 1027-1038, oct. 2025.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3507>. Date accessed: 15 may 2026.
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Articles
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