Nissa’a, M.K., Mayani, D.S.N., Izzullana, N.N. and Amanda, N.S. 2025. SYNERGY OF DIGITAL BRANDING AND INFORMATION TECHNOLOGY IN INCREASING THE COMPETITIVENESS OF ISLAMIC-BASED MSMEs. Proceedings of the International Conference of Islamic Economics and Business (ICONIES). 11, 1 (Oct. 2025), 265-274.