THE EFFECT OF A THEORY OF REASONED ACTION ON INTENTIONAL BEHAVIOR AND ITS IMPACT ON BEHAVIOR IN PURCHASING HALAL IMPORTED PRODUCTS
Abstract
This study aims to determine (1) the effect of subjective norms on intentional behavior in purchasing halal imported products (2) the effect of attitudes on intentional behavior in purchasing halal imported products (3) the effect of subjective norms on behavior in purchasing halal imported products, (4) the effect of attitudes on intentional behavior in purchasing imported products (5) the effect of intentional behavior in purchasing halal imported products, (6) the effect of subjective norms on behavior in purchasing halal imported products through intentional behavior, ( 7) the effect of attitudes on behavior in purchasing halal imported products through intentional behavior. The method used in this research is quantitative, with the population of Banten Province millennial society who have purchased halal imported products, the sampling technique uses purposive sampling, and the data collection technique uses a questionnaire. The data was processed using Smart PLS 3.2.9 software and analyzed using the structural equation modeling (SEM) method with a partial least squares (PLS) approach. The results of this study indicate that (1) subjective norms have a significant positive effect on intentional behavior in purchasing halal imported products (2) attitudes have a significant positive effect on intentional behavior in purchasing halal imported products (3) subjective norms have a positive and insignificant effect on behavior in purchasing halal imported products, (4) attitudes have a significant positive effect on intentional behavior in purchasing imported products (5) intentional behavior has a significant positive effect on behavior in purchasing halal imported products, (6) subjective norms through intentional behavior have a significant positive effect on behavior in purchasing halal imported products, (7) attitudes through intentional behavior have a significant positive effect on behavior in purchasing halal imported products.
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Anggraini, I., & Dewanti, D. S. (2020). The Effect of Halal Foods Awareness on Purchase Decision with Religiosity as a Moderating Variable. Journal of Economics Research and Social Sciences, 4(1). https://doi.org/10.18196/jerss.040116
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muslim-terbanyak-dunia-2023-indonesia-memimpin
Arief, A. Z., Kadir, A., & Kadir, N. (2020). THE EFFECT OF SUBJECTIVE NORMS AND ATTITUDES TOWARDS PURCHASING DECISIONS THROUGH CONSUMER INTEREST IN CONSUMABLE HALAL PRODUCT (Consumer Case Study in The City of Makassar). https://api.semanticscholar.org/CorpusID:225896231
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Aryadhe, T., Suryani, A., & Sudiksa, I. B. (2018). PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP NIAT BELI DAN KEPUTUSAN PEMBELIAN. E-Jurnal Manajemen Universitas Udayana, 7(3), 255052. https://doi.org/10.24843/EJMUNUD.2018.v7.i03.p12
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Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths’ attitude towards halal cosmetic products: A case study in Jakarta. Asia Pacific Management Review, 22(4), 176–184. https://doi.org/10.1016/j.apmrv.2017.07.012
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https://doi.org/10.1016/j.spc.2019.02.001
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Elseidi, R. I. (2018). Determinants of halal purchasing intentions: evidences from UK. Journal of Islamic Marketing, 9(1), 167–190. https://doi.org/10.1108/JIMA-02-2016 0013
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Hagger, M. S. (2019). The Reasoned Action Approach and the Theories of Reasoned Action Planned Behavior. Psychology, March. https://doi.org/10.1093/obo/9780199828340-0240
Ham, M., Jeger, M., & Ivković, A. F. (2015). The role of subjective norms in forming the intention to purchase green food. Economic Research-Ekonomska Istrazivanja , 28(1), 738–748. https://doi.org/10.1080/1331677X.2015.1083875
Han, H., Hsu, L. T. (Jane), & Sheu, C. (2010). Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325–334. https://doi.org/10.1016/j.tourman.2009.03.013
Hasyim, F., & Purnasari, N. (2021). Antecedent Of Halal Food Purchasing Decision: A Theory Of Planned Behavior (TPB) Approach. Iqtishadia, 14(1), 107–124. https://journal.iainkudus.ac.id/index.php/IQTISHADIA/article/view/10002
Iranmanesh, M. (2020). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30. https://doi.org/10.1108/JIMA-03-2018-0049
Jain, S. (2020). Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India. International Journal of Retail and Distribution Management, 48(5), 517–536. https://doi.org/10.1108/IJRDM-02-20190042
Khasanah, N. M., & Supriyanto, A. (2022). Minat Beli Produk Halal Samyang Food ditinjau dari Theory Of Planned Behavior pada Generasi Muslim di Kabupaten Kudus. Amkop Management Accounting Review (AMAR), 2(1), 28–41. https://doi.org/10.37531/amar.v2i1.134
Lim, Y. J., Osman, A., Salahuddin, S. N., Romle, A. R., & Abdullah, S. (2016). Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention. Procedia Economics and Finance, 35(October 2015), 401–410. https://doi.org/10.1016/s2212-5671(16)00050-2
Mahardika, T. P. (2019). The Effect Of Knowledge and Religiosity On Purchase Intention WWITHS Consumer’s Attitute as The Mediation Variable (A Study On Wardah Cosmetics Consumer In Yogyakarta). Jurnal Ilmu Manajemen, 16(2), 83–93.
Mahendri, W., Darsono, J. T., & Firdiansjah, A. (2020). The Influence of Religiusity and Halal Label through Halal Awareness Purchase Decisions. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(3), 1739–1746. https://doi.org/10.33258/birci.v3i3.1105
Mahliza, F., & Prasetya, P. (2021). Determining Purchase Intention in Halal Personal Care Product: Study on Muslimah Millennial Generation. Jurnal Aplikasi Manajemen, 19(2), 319–334. https://doi.org/10.21776/ub.jam.2021.019.02.08
Mahyarni, M. (2013). THEORY OF REASONED ACTION DAN THEORY OF PLANNED BEHAVIOR (Sebuah Kajian Historis tentang Perilaku). Jurnal EL-RIYASAH, 4(1), 13. https://doi.org/10.24014/jel.v4i1.17
Marmaya, N. H., Zakaria, Z., & Mohd Desa, M. N. (2019). Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing, 10(3), 1003–1014. https://doi.org/10.1108/JIMA-08-2018-0136
Mathew, V. N., Abdullah, A. M. R. binti A., & Ismail, S. N. binti M. (2014). Acceptance on Halal Food among Non-Muslim Consumers. Procedia - Social and Behavioral Sciences, 121, 262–271. https://doi.org/10.1016/j.sbspro.2014.01.1127
Mulasakti, G. P., & Mas’ud, F. (2020). Faktor Penentu Minat Beli Produk Makanan dan Minuman Impor Berlabel Halal. Jurnal Ilmiah Ekonomi Islam, 6(2), 294. https://doi.org/10.29040/jiei.v6i2.796
Mutmainah, L. (2018). The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food. Ihtifaz: Journal of Islamic Economics, Finance, and Banking, 1(1), 33. https://doi.org/10.12928/ijiefb.v1i1.284
Najmudin, N., Syihabudin, S., & Fatoni, A. (2021). the Effect of Halal Awareness and Food Ingredients on Consumer Interests of Culinary Seafood Beach Tourism. ISLAMICONOMIC: Jurnal Ekonomi Islam, 12(1), 23–38.
https://doi.org/10.32678/ijei.v12i1.273
Najmudin, & Shihabudin. (2022). Subjective Norms and Behavioral Control: The Effectiveness on Interest in Sharia Insurance. Jurnal Ilmiah Ekonomi Islam, 8(01), 39–46.
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Published
2024-09-26
How to Cite
NAJMUDIN, Najmudin et al.
THE EFFECT OF A THEORY OF REASONED ACTION ON INTENTIONAL BEHAVIOR AND ITS IMPACT ON BEHAVIOR IN PURCHASING HALAL IMPORTED PRODUCTS.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 10, n. 1, p. 487-500, sep. 2024.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/2780>. Date accessed: 03 feb. 2026.
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Articles
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
