THE ROLE OF PERCEIVED QUALITY AS AN INTERVERNING VARIABLE OF PERCEIVED PRODUCT INNOVATION ON PURCHASEINTENTION ON SCARLETT PERFUME PRODUCTS
Abstract
The retail industry is seeing intensified competition as economic growth and corporate development continue to advance. Scarlett is a retail product that consistently introduces innovations periodically. Scarlett introduced her latest creation, specifically a fragrance. The objective of this study is to ascertain the impact of perceived product innovation, as assessed through quality, on consumers' inclinations to purchase Scarlett perfume items. This study is a quantitative research conducted with a descriptive methodology on a sample of 198 students from State University in Madura. The research employed online sampling through the distribution of questionnaires using Google Form, and the obtained data was analysed using the statistical programme Sm|art-PLS 4.0. The research findings indicate that the perception of product innovation has a notable impact on the perception of quality. Additionally, the perception of quality has a significant influence on the intention to purchase. Furthermore, the perception of product innovation also has a significant effect on the intention to purchase. Moreover, the perception of quality acts as a mediator and positively influences the relationship between the perception of product innovation and the intention to purchase Scarlett perfume.
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Al-Jundi, S. A., Shuhaiber, A., & Augustine, R. (2019). Effect Of Consumer Innovativeness On New Product Purchase Intentions Through Learning Process And Perceived Value. Cogent Business & Management, 6(1), 1698849. Https://Doi.Org/10.1080/23311975.2019.1698849
Allan Ferianto, N. : 041012145. (2018). Analisa Pengaruh Perceived Innovation Terhadap Purchase Intention Dengan Mediasi Perceived Quality (Studi Kasus Pada Outlet The Clean Bar Di Sidoarjo) [Skripsi, Universitas Airlangga]. Http://Lib.Unair.Ac.Id
Chen, L., Qie, K., Memon, H., & Yesuf, H. M. (2021). The Empirical Analysis Of Green Innovation For Fashion Brands, Perceived Value And Green Purchase Intention—Mediating And Moderating Effects. Sustainability, 13(8), Article 8. Https://Doi.Org/10.3390/Su13084238
Dettori, A., Floris, M., & Dessì, C. (2020). Customer-Perceived Quality, Innovation And Tradition: Some Empirical Evidence. The TQM Journal, 32(6), 1467–1486. Https://Doi.Org/10.1108/TQM-11-2019-0273
Fernos, J., & Ayadi, A. S. (2023). Pengaruh Bauran Pemasaran Terhadap Minat Beli Konsumen Pada Toko Donat Madu Lapai. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 3(2), Article 2. Https://Doi.Org/10.46306/Vls.V3i2.208
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., & Thiele, K. O. (2017). Mirror, Mirror On The Wall: A Comparative Evaluation Of Composite-Based Structural Equation Modeling Methods. Journal Of The Academy Of Marketing Science, 45, 616–632.
Kotler, P., Kartajaya, H., & Setiawan, I. (2016). Marketing 4.0: Moving From Traditional To Digital. John Wiley & Sons.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing Management: An Asian Perspective. Pearson London.
Kusumaningtiyas, R., Sulhaini, & Rinuastuti, B. H. (2019). The Influence Of Product Innovation And Lifestyle On Perceived Quality And Interest In Buying Songket. Eurasia: Economics & Business, 20(2), 102–112. Https://Doi.Org/10.18551/Econeurasia.2019-02.11
Lowe, B., & Alpert, F. (2015). Forecasting Consumer Perception Of Innovativeness. Technovation, 45. Https://Doi.Org/10.1016/J.Technovation.2015.02.001
Mahrus, R., & Meliantari, D. (2023). Pengaruh Perceived Quality, Perceived Price, Dan Electronic Word Of Mouth (E-Wom) Terhadap Purchase Intention Mobil Bekas Di Masa Pandemi Covid-19 (Studi Kasus Showroom Mobil Bekas Di Kota Bekasi). Jurnal Ilmiah Multidisiplin, 2(05), Article 05. Https://Doi.Org/10.56127/Jukim.V2i05.951
Mranani, N. A., & Lastianti, S. D. (2022). Hubungan Kelompok Acuan, Perceived Value, Perceived Quality Dan Media Sosial Terhadap Niat Pembelian Serta Dampaknya Pada Keputusan Pembelian Sepeda Pushbike (Studi Pada Komunitas Pushbike Surabaya). Media Mahardhika, 20(2), Article 2.
Mutlu, E., & Nazli, M. (2018). Perception Of Innovation And Its Characteristics: The Case Of Izmir. International Journal Of Management Economics And Business, 14. Https://Doi.Org/10.17130/Ijmeb.2018445670
Niswatussolihah, S., Sembiring, B. K. F., Marhayanie, M., & Siregar, S. H. (2023). Pengaruh Social Media Marketing, Perceived Quality Dan Online Customer Review Terhadap Minat Beli Parfum Local Brand Hmns Pada Pengguna Instagram Dan Twitter. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis, 2(4), Article 4. Https://Doi.Org/10.55606/Jekombis.V2i4.2596
Pandiangan, K., Masiyono, M., & Atmogo, Y. D. (2021). Faktor-Faktor Yang Mempengaruhi Brand Equity: Brand Trust, Brand Image, Perceived Quality, & Brand Loyalty. Jurnal Ilmu Manajemen Terapan, 2(4), Article 4. Https://Doi.Org/10.31933/Jimt.V2i4.459
Purnama, N. P. I. B., & Sari, N. K. M. D. (2023). Pengaruh Persepsi Harga Dan Inovasi Produk Terhadap Minat Pembelian (Studi Pada Umkm Ncasa Stone Curving Gianyar). EMAS, 4(1), 46–57.
Rahayu, A., & Isa, M. (2023). Analisis Pengaruh Pengetahuan, Religiusitas, Dan Norma Subyektif Terhadap Sikap Pemudi Muslim Dalam Niat Beli Produk Kosmetik Halal (Studi Kasus Di Solo Raya). Management Studies And Entrepreneurship Journal (MSEJ), 4(4), Article 4. Https://Doi.Org/10.37385/Msej.V4i4.1923
Sani, N. M. (2020). Implementasi Strategi 6R Pada Bisnis Ritel Untuk Menghadapi Persaingan Usaha Dalam Prespektif Etika Bisnis Islam (Studi Kasus Minimarket Pura Tanjung Mas Kudus) [Phd Thesis, IAIN KUDUS]. Http://Repository.Iainkudus.Ac.Id/Id/Eprint/3688
Schiffman, L., O’Cass, A., Paladino, A., & Carlson, J. (2013). Consumer Behaviour. Pearson Higher Education AU.
Schmidt, C. V. H., Manske, J., & Flatten, T. C. (2023). Experience Matters: The Mediating Role Of Gameful Experience In The Relationship Between Gamified Competition And Perceived Innovation Culture. Creativity And Innovation Management, 32(4), 551–567. Https://Doi.Org/10.1111/Caim.12572
Wu, S.-I., & Ho, L.-P. (2014). The Influence Of Perceived Innovation And Brand Awareness On Purchase Intention Of Innovation Product—An Example Of Iphone. International Journal Of Innovation And Technology Management, 11, 1450026. Https://Doi.Org/10.1142/S0219877014500266
Published
2024-09-26
How to Cite
AMIN, Ahmad Fajrul; VANIA, Amelindha.
THE ROLE OF PERCEIVED QUALITY AS AN INTERVERNING VARIABLE OF PERCEIVED PRODUCT INNOVATION ON PURCHASEINTENTION ON SCARLETT PERFUME PRODUCTS.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 10, n. 1, p. 899-906, sep. 2024.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/2784>. Date accessed: 03 feb. 2026.
Section
Articles
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