UNCOVERING THE DETERMINANTS OF CUSTOMERS' DECISION TO CHOOSE KURNIA LOANS OF KEDIRI CITY GOVERNMENT
Abstract
The financial inclusion index in Indonesia in 2020 was 81.4%. To increase this, the Kediri City Government launched the Kredit Usaha Melayani Warga (Kurnia) program on April 1, 2021. The interest rate is 2% per year, much lower than other loans such as the People's Business Credit (KUR) at 6%. According to the SOP, the Kurnia disbursement process takes 5 working days, longer than the average of other banks which is 1 working day. Since its implementation until December 31, 2023, the number of program participants is 659 customers. With a total disbursement of 10,533 billion Rupiah. This research aims to investigate the reasons why customers choose Kurnia. The findings are expected to contribute to the marketing management literature in financial institutions as well as policy inputs for management. An online questionnaire was used to collect feedback from a sample of 70 customers. Multiple regression was used to analyze the relationship between customer trust, service quality, interest rate and customer decision to choose credit. Findings of this study are that interest rates have a significant effect on loan decisions, while customer trust and service quality have the opposite effect. This proves that interest rates are still a reason for determining loan decisions, even though the process is longer
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Castellani, Davide. (2014). Shocks and credit choice in Southern Ethiopia Department of Management, Economics and Quantitative Methods and Research Group “Finance and Development”, Research Centre on International Cooperation, University of Bergamo, Bergamo, Italy. Agricultural Finance Review Vol. 74 No. 1, 2014 pp. 87-114r Emerald Group Publishing Limited 0002-1466 DOI 10.1108/AFR-04-2013-0015
Christie, Angelina Nikitenko. (2013). Asymmetric information and bank lending: The role of formal and informal institutions (a survey of laboratory research)", Research in Experimental Economicss, Vol. 16 pp. 5-30
Eric Van Tassel, (2000),"A study of group lending and incentives in Bolivia", International Journal of Social Economics, Vol. 27 Iss 7/8/9/10 pp. 927-943
Ghozali, Imam. (2005). Aplikasi Analisis multivariate dengan Program SPSS “, Badan Penerbit UNDIP, Semarang
Ghozali, Imam. (2008). Structural Equation Modeling Metode Alternatif dengan Partial Least Square (PLS). Badan Penerbit Undip Semarang.
Government of Kediri City. (2020). Peraturan Walikota (PERWALI) Kota Kediri Nomor 49 Tahun 2020 tentang Petunjuk Pelaksanaan Pengelolaan Dana Pinjaman Bergulir Untuk Permodalan Koperasi Dan Usaha Mikro
Government of Kediri City. (2021). SOP Pelaksanaan Program Dana Bergulir.
Government of Kediri City. (2023). Inklusi Keuangan dan Literasi Keuangan Kota Kediri.
Kalonta, Keith Patrick Andreas, Lisbeth Mananeke, Frederik G. Worang. (2021). Analysis of the Influence of Service Quality, Promotion, and Trust on Customer Decisions in Proposing People's Business Credit (KUR) with Brand Image as Intervening Variable at PT. Bank Sulutgo Tondano Branch. CENTRAL ASIAN JOURNAL OF INNOVATIONS ON TOURISM MANAGEMENT AND FINANCE Volume: 02 Issue: 10 | Oct 2021 ISSN: 2660-454X http://cajitmf.centralasianstudies.org/index.php/CAJITMF
Kiong, Wei and Keni. (2023). Faktor-faktor yang Memengaruhi Keputusan Mengambil Kredit (Studi Pada BPR di Kepulauan Riau. Jurnal Manajemen Bisnis dan Kewirausahaan/Vol. 7/No 5/September 2023: 1085 - 1098
Laras, Arlina. 2024. Daftar Suku Bunga dan Syarat KUR BRI 2024", diakses di sini: https://finansial.bisnis.com/read/20240429/90/1761260/daftar-suku-bunga-dan-syarat-kur-bri-2024
Listyawati, Liling, Andry Herawati, and Sarwani. (2020). Analisis Faktor-Faktor Terhadap Keputusan Pengambilan Kredit Usaha Rakyat Pada Debitur Bank Rakyat Indonesia di Kota Surabaya. Sketsa Bisnis, Vol. 7, No. 1, Agustus, 2020, 11-26 P-ISSN: 2356-3672 https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/index E-ISSN: 2460- 0989
Mathur, Ike and Isaac Marcelin. (2014). Unlocking Credit", Contemporary Studies in Economic and Financial Analysis, Vol. 96 pp. 221-252 http://dx.doi.org/10.1108/S1569 375920140000096009
McHugh, Sandie Rob Ranyard, (2012). Credit repayment decisions", Review of Behavioural Finance, Vol. 4 Iss 2 pp. 98 – 112 Permanent link to this document: http://dx.doi.org/10.1108/19405971211284880
Ministry of Finance. (2019). Keuangan Inklusif. Accessed at https://fiskal.kemenkeu.go.id/informasi-publik/keuangan-inklusif
Niu, Fitria Ayu Lestari dan Ulfa Magfiroh. (2022). The Effect of Service and Product Quality on The Decision to Become A Member of BMT UGT Sidogiri Capem Waru. Journal Economics and Business of Islam Vol. 7, No. 1 (2022): 29-42 Website: http://journal.iain-manado.ac.id/index.php/TJEBI/index ISSN 2528-0325 (online) ISSN 2528-0317
Nurdiana, Nafilla. (2008). Pengaruh bunga, citra-merek dan kualitas layanan kredit usaha rakyat BRI terhadap keputusan nasabah di Surabaya. Journal of Business and Banking ISSN 2088-7841 Volume 8 Number 1 Mei - Oktober 2018 pp. 91 – 107JEL Classification: M31 DOI: 10.14414/jbb.v8i1.1553
OJK. (2023). Laporan Tahunan: Penguatan Sektor Jasa Keuangan Untuk Mendukung Percepatan Pemulihan Ekonomi Nasional dan Pertumbuhan Ekonomi Baru. Diakses pada chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://ojk.go.id/id/data-dan-statistik/laporan-tahunan/Documents/Laporan%20Tahunan%20OJK%202022.pdf
Ozili, Peterson K. (2020). Emerging Market Finance: New Challenges and Opportunities International Finance Review, Volume 21, 251–260 ISSN: 1569-3767/doi:10.1108/S1569-376720200000021014
Riwayati, Hedwigis Esti and Markonah Markonah. (2024). Financial inclusion strategy to increase the income of micro, small and medium enterprises through business credit in Indonesia. Nurture: Volume 18, Issue 3, 649-663, 2024 Online ISSN: 1994-1633/ Print ISSN: 1994-1625 DOI: 10.55951/nurture.v18i3.748 | URL: www.nurture.org.pk Publisher: Nurture Publishing Group
Suardika, I. K. (2019). Pengaruh prosedur kredit dan tingkat suku bunga kredit terhadap keputusan mengambil kredit PT Bank Negara Indonesia (Persero) Tbk. Cabang Karangasem. Jurnal Kajian Ekonomi dan Bisnis, 12(1), 54–69. https://doi.org/10.55822/asd.v12i1.83
Sutisna. (2001). Perilaku konsumen & komunikasi pemasaran (M. F. Rakhmat (ed.)). Remaja Rosdakarya.
Tecoalu, Melitina, Hery Winoto Tj, and Ferdian. (2021). The Effect of Price Perception and Brand Awareness on Service Quality Mediated by Purchasing Decisions (Study Case on PT. Maybank Indonesia Finance Credit Products) Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Volume 1, Number 4, October 2021, pp. 183-195 https://www.publication.idsolutions.co.id/journals/index.php/husocpument/ DOI: https://doi.org/10.51715/husocpument.v1i4.127 183
United Nations. (2016). Digital financial inclusion. International Telecommunication Union (ITU), Issue brief series, Inter-agency task force on financing for development. United Nations. Retrieved from http://www.un.org/esa/ffd/wp-content/uploads/2016/01/Digital-Financial- Inclusion_ITU_IATFIssue-Brief.pdf. Accessed 10 November, 2017.
Widayanto, Nofa Hari and Ali Mursid . 2022. Analisis Pengaruh Kualitas Layanan Dan Citra Perusahaan Terhadap Keputusan Mengambil Kredit Produktif Pada Bank Jateng Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Kasus pada Bank Jateng Cabang Pembantu Wanadadi Banjarnegara). Jurnal Magisma Vol. X No. 2 – Tahun 2022 | 244
Published
2024-09-26
How to Cite
WICAKSONO, Adi; ANGGRAINI, Reni.
UNCOVERING THE DETERMINANTS OF CUSTOMERS' DECISION TO CHOOSE KURNIA LOANS OF KEDIRI CITY GOVERNMENT.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 10, n. 1, p. 811-820, sep. 2024.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/2894>. Date accessed: 05 feb. 2026.
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Articles
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