WHAT DRIVES STUDENTS TO ORDER IN? A TAM-MODIFIED MODEL AT FOOD DELIVERY SERVICE PLATFORMS
Abstract
This study aims to analyze the factors that influence the use of Food Delivery Service (FDS) platforms by students of the Faculty of Economics, UIN Maulana Malik Ibrahim Malang, using a modified Technology Acceptance Model (TAM) framework. The variables examined include Perceived Ease of Use, Perceived Usefulness, Social Influence, and Service Quality, as well as their influence on Attitude Toward Using, Behavioral Intention to Use, and Actual Use. This study employs a quantitative approach using the SEM-PLS method. The analysis results indicate that Service Quality significantly influences Attitude Toward Using, which in turn affects Behavioral Intention to Use and Actual Use. Meanwhile, Perceived Ease of Use, Perceived Usefulness, and Social Influence do not show significant direct effects. These findings emphasize the importance of service quality and user attitude as key factors in driving intention and actual behavior in using the FDS platform.
References
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Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Amanda, E. A., Pandjaitan, D. R. H., & Ramelan, M. R. (2023). Pengaruh Gaya Hidup, Kualitas Layanan dan Promosi Terhadap Keputusan Konsumen dalam Menggunakan GoFood Pada Masa Pandemi Covid-19 di Kota Bandar Lampung. Journal Economy and Currency Study (JECS), 5(1), 47–59. https://doi.org/10.51178/jecs.v5i1.1311
Amarin, S., & Wijaksana, T. I. (2021). Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Pada Pengguna Aplikasi Berrybenka di Kota Bandung). Business Management Analysis Journal (BMAJ), 4(1), 37–52. https://doi.org/10.24176/bmaj.v4i1.6001
An, S., Eck, T., & Yim, H. (2023). Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model. Sustainability (Switzerland), 15(1). https://doi.org/10.3390/su15010832
Anjelina, A. (2018). Persepsi Konsumen Pada Penggunaan E-Money. Journal of Applied Managerial Accounting, 2(2), 219–231. https://doi.org/10.30871/jama.v2i2.934
Arif, M., & Reskiani, R. (2024). Peran Kualitas Layanan Dalam Menentukan Keputusan Pembelian Kamar Melalui Aplikasi RedDoorz. Jesya, 7(1), 992–997. https://doi.org/10.36778/jesya.v7i1.1517
Aulia Rahmah, Rd. Funny Mustikasari Elita, & Slamet Mulyana. (2024). Pengaruh Penerimaan Teknologi Melalui Behavioral Intention Sebagai Variabel Moderasi Terhadap Actual Usage Zenius Education. Jurnal Penelitian Teknologi Informasi Dan Sains, 2(1), 22–27. https://doi.org/10.54066/jptis.v2i1.1647
Azis, C. J., Faiz, M., & A, C. T. (2022). Kepercayaan Konsumen dalam Membeli Makanan dan Minuman melalui Go-Jek Ketika Pandemi Covid-19. Jurnal Pendidikan Tambusai 13912, 6(2017), 13912–13921.
Azizah, F. D., Nur, A. N., & Putra, A. H. P. K. (2022). Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 58–72. https://doi.org/10.52970/grmapb.v2i1.173
Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India – An empirical study. International Journal of Bank Marketing, 37(7), 1590–1618. https://doi.org/10.1108/IJBM-09-2018-0256/FULL/XML
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Fan, W., Shao, B., & Dong, X. (2022). Effect of e-service quality on customer engagement behavior in community e-commerce. Frontiers in Psychology, 13(September), 1–16. https://doi.org/10.3389/fpsyg.2022.965998
Gupta, V., & Duggal, S. (2021). How the consumer’s attitude and behavioural intentions are influenced: A case of online food delivery applications in India. International Journal of Culture, Tourism, and Hospitality Research, 15(1), 77–93. https://doi.org/10.1108/IJCTHR-01-2020-0013/FULL/XML
Halim, F. S., Rahmawati, R., & Mardiah, S. (2022). Strategi Penjualan Makanan Melalui Media Digital: Gofood, Grabfood Dan Shopeefood. Devosi, 3(2), 40–48. https://doi.org/10.33558/devosi.v3i2.4585
Hervilia, H., Singasatia, D., & M. Agus Sunandar. (2022). Analisis Faktor Yang Mempengaruhi Penerimaan Teknologi Pada Pengguna Aplikasi Shopee Menggunakan Technology Acceptance Model (TAM). INSOLOGI: Jurnal Sains Dan Teknologi, 1(4), 401–410. https://doi.org/10.55123/insologi.v1i4.750
JAVAID, A. (2021). Technology at the dinner table: Perceptions about food delivery apps. ILMA Journal of Social Sciences & Economics, 2(1), 55–77. https://doi.org/10.46745/ilma.ijsse.2021.02.01.04
Jun, K., Yoon, B., Lee, S., & Lee, D. S. (2022). Factors influencing customer decisions to use online food delivery service during the covid-19 pandemic. Foods, 11(1), 1–15. https://doi.org/10.3390/foods11010064
Krisnawati, W. (2021). Pengaruh Online Procrastination, Product Feature, Dan Social Influence Pada Purchase Intention Di Marketplace Shoppee. Jurnal Manajemen Dan Bisnis Indonesia, 6(2), 210–215. https://doi.org/10.32528/jmbi.v6i2.4087
Kristianingsih, I., & Edastama, P. (2024). Faktor-Faktor Yang Mempengaruhi Continuance Intention Pada Penggunaan Online Food Delivery Service. Innovative: Journal Of Social Science Research, 4(3), 6286–6300. https://doi.org/10.31004/innovative.v4i3.10868
Kurniasih, V. I. F. R. (2022). Pengaruh Promosi Penjualan dan Kepercayaan terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Layanan Pesan Antar Makanan di Jakarta. Jurnal Bisnis, Manajemen, Dan Keuangan, 9(3), 356–363.
Muliawan Hendarto Kusumo, & Imron Rosyadi. (2023). Pengaruh Perceived Ease of Use, Perceived Usefulness Dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Gojek. Jurnal Manajemen Dirgantara, 16(1), 50–67. https://doi.org/10.56521/manajemen-dirgantara.v16i1.876
Mulyaa, S., & Mulyati, Y. (2023). Pengaruh Perceived Usefulness Terhadap Behavioral Intention To Use Aplikasi Gojek Dengan Attitude Towards Using Sebagai Variabel Intervening Pada Pengguna Layanan Aplikasi Gojek Di Kota Padang. Jurnal Ekonomika Dan Bisnis (JEBS), 3(3), 439–448. https://doi.org/10.47233/jebs.v3i3.1274
Nasution, S. A., & Armayani, R. R. (2024). Faktor – Faktor yang Mempengaruhi Perilaku Konsumtif Generasi Z pada Penggunaan Jasa Layanan Antar Makanan ( Studi Kasus Kecamatan Percut Sei Tuan ) Executive Director Tenggara Strategics Riyadi Suparno mengungkapkan temuan itu dalam. 2(5).
Nugroho, H., Suhud, U., & Rochyati, R. (2019). Penerapan Pengembangan Teori Technology Acceptance Model (TAM) dan Motivasi Terhadap Intensi Mahasiswa di Jakarta untuk Menggunakan Tablet. Communicare : Journal of Communication Studies, 5(1), 45. https://doi.org/10.37535/101005120184
Nurfaidzi Fachry, Ismi, Kaniawulan, D. S. (2023). ANALISIS PENERIMAAN FITUR SHOPEE PAYLATER PADA APLIKASI SHOPEE MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM). In Nucl. Phys. (Vol. 13, Issue 1).
Nurhalimah. (2020). Strategi Usaha Mikro Kecil Menengah (UMKM) bertahan pada kondisi pademi covid-19 Indonesia. Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi), 1(1), 1.
Perdana, M. R., & Kamal, I. (2023). Analisis User Experience (UX) Pada Online Food Delivery Di Jabodetabek Menggunakan User Experience Questionnaire (UEQ) (Studi Kasus Layanan GoFood Dan GrabFood). Jurnal Ekobis: Ekonomi, Bisnis & Manajemen, 13(2), 176–193. http://ejournal.utmj.ac.id/index.php/ekobis
Purwianti, L., & Maggie, M. (2024). Analisis Social Influence, Perceived Ease of Use terhadap Behavioural Intention dengan Mediasi Perceived Usefulness. PERFORMANCE: Jurnal Bisnis & Akuntansi, 14(1), 48–60. https://doi.org/10.24929/feb.v14i1.3003
Putri, K., & Usman, O. (2021). The Effect of Perceived of Ease, Perceived of Benefits and Perceived of Risk to Decisions on Use of Mobile Banking Students of the State University of Jakarta. SSRN Electronic Journal, 0–18. https://doi.org/10.2139/ssrn.3768004
Riak PhD, G. A., & Bill, D. B. A. (2022). the Importance of Service Delivery in the Community. IJRDO - Journal of Social Science and Humanities Research, 8(11), 27–30. https://doi.org/10.53555/sshr.v8i11.5392
Rohman, A. N., Mukhsin, M., & Ganika, G. (2023). Technology Acceptance Model in Analyzing Actual Use of E - Commerce Tokopedia Indonesia. Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital, 2(1), 25–36.
Saputra, R., Yenila, F., & Rahman, S. N. (2023). Development of a Service Quality Analysis Information System with the Importance Performance Analysis Method. Journal of Computer Scine and Information Technology, 9, 210–214. https://doi.org/10.35134/jcsitech.v9i4.90
Siahaan, F. M., Wiranatha, A. A. P. A. S., & Wijaya, I. M. M. (2023). Analisis Brand Switching Penggunaan Aplikasi Food Delivery Order Online dengan Menggunakan Metode Rantai Markov oleh Mahasiswa Univeristas Udayana Di Jimbaran Bali. Jurnal Rekayasa Dan Manajemen Agroindustri, 11(4), 526. https://doi.org/10.24843/jrma.2023.v11.i04.p05
Suryani, D., Ermansyah, & Al Sukri, S. (2020). Pengaruh Perceived Ease Of Use, Perceived Usefulness Dan Trust Terhadap Kepuasan Pelanggan Gojek. Indonesian Journal of Business Economics and Management, 1(2021), 11–19.
Sutisna, N., & Sutrisna. (2023). Implementasikan Sistem Informasi dalam Mendukung Perilaku Pembelian Terhadap Keputusan Pembelian E-Commerce. Jurnal MENTARI: Manajemen, Pendidikan Dan Teknologi Informasi, 2(1), 20–30. https://doi.org/10.33050/mentari.v2i1.343
Tyas, E. I., & Darma, E. S. (2017). Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, dan Actual Usage Terhadap Penerimaan Teknologi Informasi: Studi Empiris Pada Karyawan Bagian Akuntansi dan Keuangan Baitul Maal Wa Tamwil Wilayah Daerah Istimewa Yogyakarta. Reviu Akuntansi Dan Bisnis Indonesia, 1(1), 25–35. https://doi.org/10.18196/rab.010103
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Wartono, S., Witjaksono, A. D., & Kistyanto, A. (2024). Analisis Implementasi Identitas Kependudukan Digital ( IKD ) Menggunakan Technology Acceptance Model ( TAM ) di Kecamatan Kartoharjo Kabupaten Magetan. Journal of Information Technology, 207–216.
Wicaksono, S. R. (2022). Teori Dasar Technology Acceptance Model (Issue March). https://doi.org/10.5281/zenodo.7754254
Agustin, D. A., Wijaya, R. A., & Nugrahani, J. A. (2021). Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Attitude Toward Using E-Wallet pada Mahasiswa Selama Pandemi COVID-19. Prosiding Seminar Nasional Ekonomi Dan Bisnis, 1(2020), 91–103. https://doi.org/10.33479/sneb.v1i.186
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Amanda, E. A., Pandjaitan, D. R. H., & Ramelan, M. R. (2023). Pengaruh Gaya Hidup, Kualitas Layanan dan Promosi Terhadap Keputusan Konsumen dalam Menggunakan GoFood Pada Masa Pandemi Covid-19 di Kota Bandar Lampung. Journal Economy and Currency Study (JECS), 5(1), 47–59. https://doi.org/10.51178/jecs.v5i1.1311
Amarin, S., & Wijaksana, T. I. (2021). Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Pada Pengguna Aplikasi Berrybenka di Kota Bandung). Business Management Analysis Journal (BMAJ), 4(1), 37–52. https://doi.org/10.24176/bmaj.v4i1.6001
An, S., Eck, T., & Yim, H. (2023). Understanding Consumers’ Acceptance Intention to Use Mobile Food Delivery Applications through an Extended Technology Acceptance Model. Sustainability (Switzerland), 15(1). https://doi.org/10.3390/su15010832
Anjelina, A. (2018). Persepsi Konsumen Pada Penggunaan E-Money. Journal of Applied Managerial Accounting, 2(2), 219–231. https://doi.org/10.30871/jama.v2i2.934
Arif, M., & Reskiani, R. (2024). Peran Kualitas Layanan Dalam Menentukan Keputusan Pembelian Kamar Melalui Aplikasi RedDoorz. Jesya, 7(1), 992–997. https://doi.org/10.36778/jesya.v7i1.1517
Aulia Rahmah, Rd. Funny Mustikasari Elita, & Slamet Mulyana. (2024). Pengaruh Penerimaan Teknologi Melalui Behavioral Intention Sebagai Variabel Moderasi Terhadap Actual Usage Zenius Education. Jurnal Penelitian Teknologi Informasi Dan Sains, 2(1), 22–27. https://doi.org/10.54066/jptis.v2i1.1647
Azis, C. J., Faiz, M., & A, C. T. (2022). Kepercayaan Konsumen dalam Membeli Makanan dan Minuman melalui Go-Jek Ketika Pandemi Covid-19. Jurnal Pendidikan Tambusai 13912, 6(2017), 13912–13921.
Azizah, F. D., Nur, A. N., & Putra, A. H. P. K. (2022). Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions. Golden Ratio of Marketing and Applied Psychology of Business, 2(1), 58–72. https://doi.org/10.52970/grmapb.v2i1.173
Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India – An empirical study. International Journal of Bank Marketing, 37(7), 1590–1618. https://doi.org/10.1108/IJBM-09-2018-0256/FULL/XML
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Fan, W., Shao, B., & Dong, X. (2022). Effect of e-service quality on customer engagement behavior in community e-commerce. Frontiers in Psychology, 13(September), 1–16. https://doi.org/10.3389/fpsyg.2022.965998
Gupta, V., & Duggal, S. (2021). How the consumer’s attitude and behavioural intentions are influenced: A case of online food delivery applications in India. International Journal of Culture, Tourism, and Hospitality Research, 15(1), 77–93. https://doi.org/10.1108/IJCTHR-01-2020-0013/FULL/XML
Halim, F. S., Rahmawati, R., & Mardiah, S. (2022). Strategi Penjualan Makanan Melalui Media Digital: Gofood, Grabfood Dan Shopeefood. Devosi, 3(2), 40–48. https://doi.org/10.33558/devosi.v3i2.4585
Hervilia, H., Singasatia, D., & M. Agus Sunandar. (2022). Analisis Faktor Yang Mempengaruhi Penerimaan Teknologi Pada Pengguna Aplikasi Shopee Menggunakan Technology Acceptance Model (TAM). INSOLOGI: Jurnal Sains Dan Teknologi, 1(4), 401–410. https://doi.org/10.55123/insologi.v1i4.750
JAVAID, A. (2021). Technology at the dinner table: Perceptions about food delivery apps. ILMA Journal of Social Sciences & Economics, 2(1), 55–77. https://doi.org/10.46745/ilma.ijsse.2021.02.01.04
Jun, K., Yoon, B., Lee, S., & Lee, D. S. (2022). Factors influencing customer decisions to use online food delivery service during the covid-19 pandemic. Foods, 11(1), 1–15. https://doi.org/10.3390/foods11010064
Krisnawati, W. (2021). Pengaruh Online Procrastination, Product Feature, Dan Social Influence Pada Purchase Intention Di Marketplace Shoppee. Jurnal Manajemen Dan Bisnis Indonesia, 6(2), 210–215. https://doi.org/10.32528/jmbi.v6i2.4087
Kristianingsih, I., & Edastama, P. (2024). Faktor-Faktor Yang Mempengaruhi Continuance Intention Pada Penggunaan Online Food Delivery Service. Innovative: Journal Of Social Science Research, 4(3), 6286–6300. https://doi.org/10.31004/innovative.v4i3.10868
Kurniasih, V. I. F. R. (2022). Pengaruh Promosi Penjualan dan Kepercayaan terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Layanan Pesan Antar Makanan di Jakarta. Jurnal Bisnis, Manajemen, Dan Keuangan, 9(3), 356–363.
Muliawan Hendarto Kusumo, & Imron Rosyadi. (2023). Pengaruh Perceived Ease of Use, Perceived Usefulness Dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Gojek. Jurnal Manajemen Dirgantara, 16(1), 50–67. https://doi.org/10.56521/manajemen-dirgantara.v16i1.876
Mulyaa, S., & Mulyati, Y. (2023). Pengaruh Perceived Usefulness Terhadap Behavioral Intention To Use Aplikasi Gojek Dengan Attitude Towards Using Sebagai Variabel Intervening Pada Pengguna Layanan Aplikasi Gojek Di Kota Padang. Jurnal Ekonomika Dan Bisnis (JEBS), 3(3), 439–448. https://doi.org/10.47233/jebs.v3i3.1274
Nasution, S. A., & Armayani, R. R. (2024). Faktor – Faktor yang Mempengaruhi Perilaku Konsumtif Generasi Z pada Penggunaan Jasa Layanan Antar Makanan ( Studi Kasus Kecamatan Percut Sei Tuan ) Executive Director Tenggara Strategics Riyadi Suparno mengungkapkan temuan itu dalam. 2(5).
Nugroho, H., Suhud, U., & Rochyati, R. (2019). Penerapan Pengembangan Teori Technology Acceptance Model (TAM) dan Motivasi Terhadap Intensi Mahasiswa di Jakarta untuk Menggunakan Tablet. Communicare : Journal of Communication Studies, 5(1), 45. https://doi.org/10.37535/101005120184
Nurfaidzi Fachry, Ismi, Kaniawulan, D. S. (2023). ANALISIS PENERIMAAN FITUR SHOPEE PAYLATER PADA APLIKASI SHOPEE MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM). In Nucl. Phys. (Vol. 13, Issue 1).
Nurhalimah. (2020). Strategi Usaha Mikro Kecil Menengah (UMKM) bertahan pada kondisi pademi covid-19 Indonesia. Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi), 1(1), 1.
Perdana, M. R., & Kamal, I. (2023). Analisis User Experience (UX) Pada Online Food Delivery Di Jabodetabek Menggunakan User Experience Questionnaire (UEQ) (Studi Kasus Layanan GoFood Dan GrabFood). Jurnal Ekobis: Ekonomi, Bisnis & Manajemen, 13(2), 176–193. http://ejournal.utmj.ac.id/index.php/ekobis
Purwianti, L., & Maggie, M. (2024). Analisis Social Influence, Perceived Ease of Use terhadap Behavioural Intention dengan Mediasi Perceived Usefulness. PERFORMANCE: Jurnal Bisnis & Akuntansi, 14(1), 48–60. https://doi.org/10.24929/feb.v14i1.3003
Putri, K., & Usman, O. (2021). The Effect of Perceived of Ease, Perceived of Benefits and Perceived of Risk to Decisions on Use of Mobile Banking Students of the State University of Jakarta. SSRN Electronic Journal, 0–18. https://doi.org/10.2139/ssrn.3768004
Riak PhD, G. A., & Bill, D. B. A. (2022). the Importance of Service Delivery in the Community. IJRDO - Journal of Social Science and Humanities Research, 8(11), 27–30. https://doi.org/10.53555/sshr.v8i11.5392
Rohman, A. N., Mukhsin, M., & Ganika, G. (2023). Technology Acceptance Model in Analyzing Actual Use of E - Commerce Tokopedia Indonesia. Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital, 2(1), 25–36.
Saputra, R., Yenila, F., & Rahman, S. N. (2023). Development of a Service Quality Analysis Information System with the Importance Performance Analysis Method. Journal of Computer Scine and Information Technology, 9, 210–214. https://doi.org/10.35134/jcsitech.v9i4.90
Siahaan, F. M., Wiranatha, A. A. P. A. S., & Wijaya, I. M. M. (2023). Analisis Brand Switching Penggunaan Aplikasi Food Delivery Order Online dengan Menggunakan Metode Rantai Markov oleh Mahasiswa Univeristas Udayana Di Jimbaran Bali. Jurnal Rekayasa Dan Manajemen Agroindustri, 11(4), 526. https://doi.org/10.24843/jrma.2023.v11.i04.p05
Suryani, D., Ermansyah, & Al Sukri, S. (2020). Pengaruh Perceived Ease Of Use, Perceived Usefulness Dan Trust Terhadap Kepuasan Pelanggan Gojek. Indonesian Journal of Business Economics and Management, 1(2021), 11–19.
Sutisna, N., & Sutrisna. (2023). Implementasikan Sistem Informasi dalam Mendukung Perilaku Pembelian Terhadap Keputusan Pembelian E-Commerce. Jurnal MENTARI: Manajemen, Pendidikan Dan Teknologi Informasi, 2(1), 20–30. https://doi.org/10.33050/mentari.v2i1.343
Tyas, E. I., & Darma, E. S. (2017). Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, dan Actual Usage Terhadap Penerimaan Teknologi Informasi: Studi Empiris Pada Karyawan Bagian Akuntansi dan Keuangan Baitul Maal Wa Tamwil Wilayah Daerah Istimewa Yogyakarta. Reviu Akuntansi Dan Bisnis Indonesia, 1(1), 25–35. https://doi.org/10.18196/rab.010103
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Wartono, S., Witjaksono, A. D., & Kistyanto, A. (2024). Analisis Implementasi Identitas Kependudukan Digital ( IKD ) Menggunakan Technology Acceptance Model ( TAM ) di Kecamatan Kartoharjo Kabupaten Magetan. Journal of Information Technology, 207–216.
Wicaksono, S. R. (2022). Teori Dasar Technology Acceptance Model (Issue March). https://doi.org/10.5281/zenodo.7754254
Published
2025-10-15
How to Cite
IQROMI, Salsabillah; PUTRA, Yuniarti Hidayah Suyoso.
WHAT DRIVES STUDENTS TO ORDER IN? A TAM-MODIFIED MODEL AT FOOD DELIVERY SERVICE PLATFORMS.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 11, n. 1, p. 631-644, oct. 2025.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3361>. Date accessed: 16 apr. 2026.
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Articles
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