PHILANTHROPY BEHAVIORAL AND ARTIFICIAL INTELLIGENCE: ADVANCING GREEN SPIRITUAL RESPONSIBILITY IN STRATEGIC SHARI’AH ACCOUNTING
Abstract
This study interprets the role of philanthropy behavioral and artificial intelligence as drivers of green spiritual responsibility in strategic shari’ah accounting practices based on digital - halal in Indonesia’s food and beverage industry. Using a quantitative causality approach with a sample of 25 companies listed on the Indonesia Stock Exchange, the study finds that strategic shari’ah accounting grounded in green spiritual responsibility with Digital-Halal Green Aplication Model strengthens consumer value and builds a competitive core advantage. The findings highlight that transparency, utility, and product safety are the pillars of green spiritual responsibility in halal marketing, while the novelty of this study lies in integrating strategic shari’ah accounting, digital-halal, and consumer value as a foundation for reinforcing sustainable competitiveness.
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