HALAL GO DIGITAL: HALAL LITERACY INNOVATION TO ENCOURAGE ISLAMIC ETHICS FOR THE YOUNGER MUSLIM GENERATION
Abstract
The rapid development of digital technology has transformed the way young Muslims interact with religious values, including halal literacy. As digital natives, young Muslims are highly connected to social media, applications, and internet-based platforms, making them a strategic group in strengthening halal awareness. This study aims to analyze how digital-based halal literacy innovations can encourage the internalization of Islamic ethics among young Muslims in Indonesia. Using a descriptive qualitative approach through literature review, this study examined journals, policy documents, and official reports published between 2022 and 2025. The results indicate that digital innovations, including gamification and interactive platforms, are effective in increasing halal awareness, shaping ethical consumer behavior, and supporting Indonesia's vision as a global halal hub. However, several challenges remain, such as limited digital infrastructure, low literacy in halal contracts, and the need for stronger integration between digital innovation and national halal regulations. This study emphasizes the urgency of strengthening digital halal literacy as a religious and ethical framework, with practical implications for halal industry development, youth empowerment, and Islamic ethics education in the digital era.
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