BEYOND EASE OF USE: TRUST AND SERVICE FEATURES AS KEY DRIVERS OF E-WALLET ADOPTION IN THE HALAL DIGITAL ECONOMY
Abstract
The expansion of financial technology has accelerated the transition toward a cashless society in Indonesia, where digital wallets and QRIS have become increasingly popular among consumers. For Halal Micro, Small, and Medium Enterprises (MSMEs), adopting digital wallet services is not only a matter of efficiency but also of maintaining consumer trust and ensuring compliance with sharia principles. Despite its potential, adoption remains uneven, requiring further investigation into the key determinants that shape halal MSME owners’ decisions.This study aims to analyze the influence of ease of use, trust, and service features on the decision of halal MSME owners to provide digital wallet services. A quantitative approach was employed, with data collected from 60 halal MSME owners in Samarinda through purposive sampling. Structural Equation Modeling–Partial Least Squares (SEM-PLS) was applied to test the hypothesized relationships. A quantitative approach was employed using purposive sampling, involving 60 halal MSME owners in Samarinda. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that perceived ease of use does not significantly affect decisions, whereas trust and service features have a significant positive influence. The study highlights a novel insight that, within the halal digital ecosystem, trust and superior service features outweigh ease of use as critical determinants of e-wallet adoption among MSMEs in emerging markets
References
Allam, Z. (2020). The Forceful Reevaluation of Cash-Based Transactions by COVID-19 and Its Opportunities to Transition to Cashless Systems in Digital Urban Networks. Surveying the Covid-19 Pandemic and Its Implications, 107–117. https://doi.org/10.1016/B978-0-12-824313-8.00008-5
Amoozad Mahdiraji, H., Yaftiyan, F., Kamardi, A. A. A., Sadraei, R., & Jafari-Sadeghi, V. (2023). Understanding the Challenges of Adaptation of Digital Platforms by SMEs. Academy of Management Proceedings, 2023(1). https://doi.org/10.5465/AMPROC.2023.13156abstract
Arner, D. W., Animashaun, S., Charamba, K., & Cai, Y. (2022). MSME Access to Finance: The Role of Digital Payments (SSRN Scholarly Paper No. 4138785). Social Science Research Network. https://papers.ssrn.com/abstract=4138785
Azzahra, R. N., Larasati, P., Rizki, M., & Priyono, B. (2025). The Role of MSMEs in Driving Sustainable Development in Indonesia. KnE Social Sciences, 10(15), 643–657. https://doi.org/10.18502/kss.v10i15.19218
Golubev, A., & Ryabov, O. (2021). Transformation of traditional financial companies into FinTech. Proceedings of the International Scientific Conference - Digital Transformation on Manufacturing, Infrastructure and Service, 1–7. https://doi.org/10.1145/3446434.3446543
Hamzah Muchtar, E., Trianto, B., Maulana, I., Alim, M. N., Marasabessy, R. H., Hidayat, W., Junaedi, E., & Masrizal. (2024). Quick response code Indonesia standard (QRIS) E-payment adoption: Customers perspective. Cogent Business & Management, 11(1), 2316044. https://doi.org/10.1080/23311975.2024.2316044
Hendrawan, M. R. N. A., Marits, S. A., & Herman, S. (2023). Development of Digital Payment Systems in Indonesia. Jurnal Ilmiah Manajemen Kesatuan, 11(3), 1335–1343.
Hermansyah, H., Suhud, U., & Rizan, M. (2025). Empowering MSMEs in The Digital Era: A Systematic Literature Review on The Role of Digital Literacy. Greenation International Journal of Economics and Accounting, 3(2), 185–196. https://doi.org/10.38035/gijea.v3i2.385
Humaira, L. L., Syamsudin, & Isa, M. (2020). M-Wallet Adoption and SMEs Performance. 29–35. https://doi.org/10.2991/aebmr.k.201222.005
Hwang, Y., Park, S., & Shin, N. (2021). Sustainable Development of a Mobile Payment Security Environment Using Fintech Solutions. Sustainability, 13(15), 8375. https://doi.org/10.3390/su13158375
Jalal, A., Al Mubarak, M., & Durani, F. (2024). Financial Technology (Fintech). In A. Hamdan & E. S. Aldhaen (Eds.), Artificial Intelligence and Transforming Digital Marketing (pp. 525–536). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-35828-9_45
Jameaba, M.-S. (2020). Digitization Revolution, FinTech Disruption, and Financial stability: Using the Case of Indonesian Banking Ecosystem to highlight wide-ranging digitization opportunities and major challenges (SSRN Scholarly Paper No. 3529924). Social Science Research Network. https://doi.org/10.2139/ssrn.3529924
Khan, F., Ateeq, S., Ali, M., & Butt, N. (2021). Impact of COVID-19 on the drivers of cash-based online transactions and consumer behaviour: Evidence from a Muslim market. Journal of Islamic Marketing, 14(3), 714–734. https://doi.org/10.1108/JIMA-09-2020-0265
Kumari, A., & Devi, C. (2022). The Impact of FinTech and Blockchain Technologies on Banking and Financial Services. Technology Innovation Management Review, 12(1/2), 22010204. https://doi.org/10.22215/timreview/1481
Mahdiraji, H. A., Yaftiyan, F., Abbasi-Kamardi, A., Jafari-Sadeghi, V., Sahut, J.-M., & Dana, L.-P. (2023). A synthesis of boundary conditions with adopting digital platforms in SMEs: An intuitionistic multi-layer decision-making framework. The Journal of Technology Transfer, 48(5), 1723–1751. https://doi.org/10.1007/s10961-023-10028-8
Manawar, A., Lukita, C., & Meria, L. (2023). The Evolution of Financial Technology in Indonesia. Startupreneur Business Digital (SABDA Journal), 2(2), 192–206. https://doi.org/10.33050/sabda.v2i2.367
Mumtaza, Q. M. H., Nabillah, S. I., Amaliya, S., Rosabella, Y., & Hammad, J. A. (2020). Worldwide mobile wallet: A futuristic cashless system. Bulletin of Social Informatics Theory and Application, 4(2), 70–75. https://doi.org/10.31763/businta.v4i2.204
Nursini, N. (2020). Micro, small, and medium enterprises (MSMEs) and poverty reduction: Empirical evidence from Indonesia. Development Studies Research, 7(1), 153–166. https://doi.org/10.1080/21665095.2020.1823238
Prihatmoko, G. (2025). Digital Payment Shifting in Micro and Small Business: Economic Opportunities and Market Impacts. SUKUK: INTERNATIONAL JOURNAL OF BANKING, FINANCE, MANAGEMENT AND BUSINESS, 4(II), 63–79.
Puspitasari, A., & Salehudin, I. (2022). Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption? (SSRN Scholarly Paper No. 4076192). Social Science Research Network. https://doi.org/10.2139/ssrn.4076192
Riofita, H. (2025). How Shariah-compliant digital payments influence Muslim customer’s purchase decision for micro, small and medium enterprises (MSMEs) products through Sharia entrepreneurship principles. Journal of Islamic Accounting and Business Research. https://doi.org/10.1108/JIABR-06-2024-0202
Rui, Z., Yang, C., Zhenying, G., & Bhaumik, A. (2023). A Look at The Rising Popularity of Cashless Economies Around the World. International Journal on Recent Trends in Business and Tourism (IJRTBT), 7(3), 16–32. https://doi.org/10.31674/ijrtbt.2021.v07i03.002
Rujitoningtyas, C. N., Nugraha, E. R., Laksana, H. D., Apriyanto, Y., & Dewi, N. G. (2024). Enhancing Digital Literacy for Business Development in Micro, Small, and Medium Enterprises (MSMEs) through Banking Initiatives at the Rural Level in Indonesia. Jurnal Akuntansi Dan Bisnis, 10(02), 122–132. https://doi.org/10.47686/jab.v10i02.735
Safitri, T. A. (2020). The Development of Fintech in Indonesia. 666–670. https://doi.org/10.2991/assehr.k.200529.139
Sari, N. P., & Supiandi, S. (2023). Exploring the role of the digital economy in supporting the growth of the halal Small and Medium-sized Enterprise (SME) sector. Journal of Enterprise and Development (JED), 5(Special-Issue-2), 535–547. https://doi.org/10.20414/jed.v5iSpecial-Issue-2.8160
Septiningrum, L., Agustanta, N., Ahdiyana, M., Widianto, H. W., & Pambudi, A. (2024). The Theoretical Framework of Cashless Payment Systems in Indonesia: Analyzing Condition in Different Era’s. Natapraja, 12(1), 25–42. https://doi.org/10.21831/natapraja.v12i1.85298
Suryono, R. R., Budi, I., & Purwandari, B. (2020). Challenges and Trends of Financial Technology (Fintech): A Systematic Literature Review. Information, 11(12), 590. https://doi.org/10.3390/info11120590
Suyanto, B., Sugihartati, R., Egalita, N., Mas’udah, S., Singgih, D. S., & Sudarso. (2023). Digital literacy and survival mechanism of micro-small enterprises in practicing sharing economy. Cogent Social Sciences, 9(2), 2245691. https://doi.org/10.1080/23311886.2023.2245691
Tambunan, T. T. H. (2023). The Potential Role of MSMEs in Achieving SDGs in Indonesia. In H. Dasaraju & T. T. H. Tambunan (Eds.), Role of Micro, Small and Medium Enterprises in Achieving
SDGs: Perspectives from Emerging Economies (pp. 39–72). Springer Nature. https://doi.org/10.1007/978-981-99-4829-1_3
Yudhistiro, I. S., & Liem, C. (2025). Understanding SMEs’ Preference for QRIS: Positioning Indonesian Fintech in the Global Financial Ecosystem. FIRM Journal of Management Studies, 10(1), 125–144. https://doi.org/10.33021/firm.v10i1.6056
Amoozad Mahdiraji, H., Yaftiyan, F., Kamardi, A. A. A., Sadraei, R., & Jafari-Sadeghi, V. (2023). Understanding the Challenges of Adaptation of Digital Platforms by SMEs. Academy of Management Proceedings, 2023(1). https://doi.org/10.5465/AMPROC.2023.13156abstract
Arner, D. W., Animashaun, S., Charamba, K., & Cai, Y. (2022). MSME Access to Finance: The Role of Digital Payments (SSRN Scholarly Paper No. 4138785). Social Science Research Network. https://papers.ssrn.com/abstract=4138785
Azzahra, R. N., Larasati, P., Rizki, M., & Priyono, B. (2025). The Role of MSMEs in Driving Sustainable Development in Indonesia. KnE Social Sciences, 10(15), 643–657. https://doi.org/10.18502/kss.v10i15.19218
Golubev, A., & Ryabov, O. (2021). Transformation of traditional financial companies into FinTech. Proceedings of the International Scientific Conference - Digital Transformation on Manufacturing, Infrastructure and Service, 1–7. https://doi.org/10.1145/3446434.3446543
Hamzah Muchtar, E., Trianto, B., Maulana, I., Alim, M. N., Marasabessy, R. H., Hidayat, W., Junaedi, E., & Masrizal. (2024). Quick response code Indonesia standard (QRIS) E-payment adoption: Customers perspective. Cogent Business & Management, 11(1), 2316044. https://doi.org/10.1080/23311975.2024.2316044
Hendrawan, M. R. N. A., Marits, S. A., & Herman, S. (2023). Development of Digital Payment Systems in Indonesia. Jurnal Ilmiah Manajemen Kesatuan, 11(3), 1335–1343.
Hermansyah, H., Suhud, U., & Rizan, M. (2025). Empowering MSMEs in The Digital Era: A Systematic Literature Review on The Role of Digital Literacy. Greenation International Journal of Economics and Accounting, 3(2), 185–196. https://doi.org/10.38035/gijea.v3i2.385
Humaira, L. L., Syamsudin, & Isa, M. (2020). M-Wallet Adoption and SMEs Performance. 29–35. https://doi.org/10.2991/aebmr.k.201222.005
Hwang, Y., Park, S., & Shin, N. (2021). Sustainable Development of a Mobile Payment Security Environment Using Fintech Solutions. Sustainability, 13(15), 8375. https://doi.org/10.3390/su13158375
Jalal, A., Al Mubarak, M., & Durani, F. (2024). Financial Technology (Fintech). In A. Hamdan & E. S. Aldhaen (Eds.), Artificial Intelligence and Transforming Digital Marketing (pp. 525–536). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-35828-9_45
Jameaba, M.-S. (2020). Digitization Revolution, FinTech Disruption, and Financial stability: Using the Case of Indonesian Banking Ecosystem to highlight wide-ranging digitization opportunities and major challenges (SSRN Scholarly Paper No. 3529924). Social Science Research Network. https://doi.org/10.2139/ssrn.3529924
Khan, F., Ateeq, S., Ali, M., & Butt, N. (2021). Impact of COVID-19 on the drivers of cash-based online transactions and consumer behaviour: Evidence from a Muslim market. Journal of Islamic Marketing, 14(3), 714–734. https://doi.org/10.1108/JIMA-09-2020-0265
Kumari, A., & Devi, C. (2022). The Impact of FinTech and Blockchain Technologies on Banking and Financial Services. Technology Innovation Management Review, 12(1/2), 22010204. https://doi.org/10.22215/timreview/1481
Mahdiraji, H. A., Yaftiyan, F., Abbasi-Kamardi, A., Jafari-Sadeghi, V., Sahut, J.-M., & Dana, L.-P. (2023). A synthesis of boundary conditions with adopting digital platforms in SMEs: An intuitionistic multi-layer decision-making framework. The Journal of Technology Transfer, 48(5), 1723–1751. https://doi.org/10.1007/s10961-023-10028-8
Manawar, A., Lukita, C., & Meria, L. (2023). The Evolution of Financial Technology in Indonesia. Startupreneur Business Digital (SABDA Journal), 2(2), 192–206. https://doi.org/10.33050/sabda.v2i2.367
Mumtaza, Q. M. H., Nabillah, S. I., Amaliya, S., Rosabella, Y., & Hammad, J. A. (2020). Worldwide mobile wallet: A futuristic cashless system. Bulletin of Social Informatics Theory and Application, 4(2), 70–75. https://doi.org/10.31763/businta.v4i2.204
Nursini, N. (2020). Micro, small, and medium enterprises (MSMEs) and poverty reduction: Empirical evidence from Indonesia. Development Studies Research, 7(1), 153–166. https://doi.org/10.1080/21665095.2020.1823238
Prihatmoko, G. (2025). Digital Payment Shifting in Micro and Small Business: Economic Opportunities and Market Impacts. SUKUK: INTERNATIONAL JOURNAL OF BANKING, FINANCE, MANAGEMENT AND BUSINESS, 4(II), 63–79.
Puspitasari, A., & Salehudin, I. (2022). Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption? (SSRN Scholarly Paper No. 4076192). Social Science Research Network. https://doi.org/10.2139/ssrn.4076192
Riofita, H. (2025). How Shariah-compliant digital payments influence Muslim customer’s purchase decision for micro, small and medium enterprises (MSMEs) products through Sharia entrepreneurship principles. Journal of Islamic Accounting and Business Research. https://doi.org/10.1108/JIABR-06-2024-0202
Rui, Z., Yang, C., Zhenying, G., & Bhaumik, A. (2023). A Look at The Rising Popularity of Cashless Economies Around the World. International Journal on Recent Trends in Business and Tourism (IJRTBT), 7(3), 16–32. https://doi.org/10.31674/ijrtbt.2021.v07i03.002
Rujitoningtyas, C. N., Nugraha, E. R., Laksana, H. D., Apriyanto, Y., & Dewi, N. G. (2024). Enhancing Digital Literacy for Business Development in Micro, Small, and Medium Enterprises (MSMEs) through Banking Initiatives at the Rural Level in Indonesia. Jurnal Akuntansi Dan Bisnis, 10(02), 122–132. https://doi.org/10.47686/jab.v10i02.735
Safitri, T. A. (2020). The Development of Fintech in Indonesia. 666–670. https://doi.org/10.2991/assehr.k.200529.139
Sari, N. P., & Supiandi, S. (2023). Exploring the role of the digital economy in supporting the growth of the halal Small and Medium-sized Enterprise (SME) sector. Journal of Enterprise and Development (JED), 5(Special-Issue-2), 535–547. https://doi.org/10.20414/jed.v5iSpecial-Issue-2.8160
Septiningrum, L., Agustanta, N., Ahdiyana, M., Widianto, H. W., & Pambudi, A. (2024). The Theoretical Framework of Cashless Payment Systems in Indonesia: Analyzing Condition in Different Era’s. Natapraja, 12(1), 25–42. https://doi.org/10.21831/natapraja.v12i1.85298
Suryono, R. R., Budi, I., & Purwandari, B. (2020). Challenges and Trends of Financial Technology (Fintech): A Systematic Literature Review. Information, 11(12), 590. https://doi.org/10.3390/info11120590
Suyanto, B., Sugihartati, R., Egalita, N., Mas’udah, S., Singgih, D. S., & Sudarso. (2023). Digital literacy and survival mechanism of micro-small enterprises in practicing sharing economy. Cogent Social Sciences, 9(2), 2245691. https://doi.org/10.1080/23311886.2023.2245691
Tambunan, T. T. H. (2023). The Potential Role of MSMEs in Achieving SDGs in Indonesia. In H. Dasaraju & T. T. H. Tambunan (Eds.), Role of Micro, Small and Medium Enterprises in Achieving
SDGs: Perspectives from Emerging Economies (pp. 39–72). Springer Nature. https://doi.org/10.1007/978-981-99-4829-1_3
Yudhistiro, I. S., & Liem, C. (2025). Understanding SMEs’ Preference for QRIS: Positioning Indonesian Fintech in the Global Financial Ecosystem. FIRM Journal of Management Studies, 10(1), 125–144. https://doi.org/10.33021/firm.v10i1.6056
Published
2025-10-16
How to Cite
ALIF, Kharisma Nur et al.
BEYOND EASE OF USE: TRUST AND SERVICE FEATURES AS KEY DRIVERS OF E-WALLET ADOPTION IN THE HALAL DIGITAL ECONOMY.
Proceedings of the International Conference of Islamic Economics and Business (ICONIES), [S.l.], v. 11, n. 1, p. 1423-1436, oct. 2025.
ISSN 2541-3333.
Available at: <https://conferences.uin-malang.ac.id/index.php/iconies/article/view/3510>. Date accessed: 15 apr. 2026.
Section
Articles
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
