Moral Violations on Commercial Advertising Broadcasting Through Indonesian Television Media

  • Burhanuddin Susamto UIN Maulana Malik Ibrahim Malang

Abstract

The purpose of this study  is to examine and to elaborate  the foms of moral violations on commercial advertising broadcasting through Indonesian television media. The datas obtained through empirical research will be analyzed critically by using a screening method based on the perspective of Islamic moral values both related to the advertised product and the way the advertisement is broadcast itself. The findings of this study indicate that there are some moral violations in the broadcasting of commercial advertisements on the Indonesian television media. The most dominant form of moral violation is the sexual exploitation of advertisers through unetichal behavior and clothing that are not appropriate to be exposed for public. Advertisments  that are not guided by Islamic values ​​tend to have low ethical standards, so that if they are broadcast on television media, they have the potential to harm the public. The results of this study can be used as an evaluation material for advertising actors to uphold the regulations and Islamic moral values ​​which more guarantee the safety of life in the world and the hereafter for all parties.

Published
2021-12-31
How to Cite
SUSAMTO, Burhanuddin. Moral Violations on Commercial Advertising Broadcasting Through Indonesian Television Media. International Conference on Law, Technology, Spirituality and Society (ICOLESS), [S.l.], v. 1, p. 128-142, dec. 2021. ISSN 2828-111X. Available at: <http://conferences.uin-malang.ac.id/index.php/ICOLESS/article/view/1496>. Date accessed: 19 aug. 2022.